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Open nowPosted 381 days ago

Director of Enrollment Marketing

Dallas Baptist University27 open roles

Where
Dallas, TX, USA
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Your applicationOpen nowDirector of Enrollment MarketingDallas Baptist University · Dallas, TX, USA

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Share of postings closed within
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  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 381 days ago

The posting

QUALIFICATIONS:

  • Bachelor’s degree in marketing, communication, or related field and experience in managing marketing and communications teams. Experience within a higher education setting preferred. Advanced degree preferred.
  • A cooperative attitude toward DBU’s goals and environment.
  • The ability to organize, manage, problem-solve, focus, and work well with others.
  • Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines.
  • Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment, as well as the ability to partner with others to guide projects to successful completion while staying within budget.
  • Excellent written, digital, and oral communication skills with the ability to translate organizational programs and services into engaging and accessible stories and other content for various audiences.
  • Expert knowledge of communications principles and techniques including knowledge of graphic and web design principles and the ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget.
  • Strong attention to detail and the ability to work in a fast-paced, lean organization.

RESPONSIBILITIES AND DUTIES:

1. Work with the Senior Vice President to reframe the Enrollment Marketing division from transactional to strategic and reactive to proactive 2. Direct daily operations of Enrollment Marketing including web, social media, visual communications, and marketing teams by communicating a clear and compelling agenda for team members and coordination within the University Communications Division 3. Mentor and develop Enrollment Marketing team members, promoting a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness 4. Assist the Senior Vice President in implementing an integrated and comprehensive communications plan related to Enrollment for the University and management of the Enrollment Marketing division 5. Provide leadership, oversight, and technical direction for University communications related to Enrollment to ensure all communications are clear, concise, and consistent with the University brand standards. 6. Implement strategies and promote consistency with the DBU brand in all external communications related to Enrollment 7. Evaluate advertising opportunities and work with the Enrollment Division to determine the best advertising strategy for their needs 8. Serve as point person for college guides and directories related to Enrollment to ensure the most current information is published 9. Collaborate with Enrollment and Retention areas to educate them on the University brand standards and align University Communication strategy with their needs 10. Ensure smooth implementation and ongoing effective use of technology solutions such as a project management system, digital asset manager, customer relations management system, marketing automation system, and analytics tools by University Communications’ staff and other key constituents. 11. Encourage and promote collaboration, visibility, and involvement of central communications team members with department leads and vice presidents 12. Regularly meet with departmental leads and assistant/associate vice presidents to ensure they feel respected and heard to leverage communication and marketing assets across the University 13. Works closely with the Marketing and Data Analyst to develop methodology and utilize tools to measure and monitor the effectiveness of University Communications’ Enrollment initiatives 14. Perform other duties as assigned by the Senior Vice President and President

WORK SCHEDULE: The Director will have regular hours as agreed upon by the Senior Vice President; however, evenings and weekends will be required as campus events warrant.

WORK LOCATION:

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211

  • Must be a committed follower of Jesus Christ who remains in compliance with the University Commitment of Faith (Click Here to Read), including, but not limited to, believing in the DBU Core Convictions, being an active member of a local church that adheres to the DBU Core Convictions, conducting their lives in accordance with the Christian Code of Conduct, respecting and honoring DBU’s Baptist Heritage, and upholding their lives and teaching in accordance with DBU’s Statement of Human Sexuality.
  • Must comply with all applicable University policies, procedures, rules, and standards of conduct as amended from time to time.
  • Bachelor’s degree in marketing, communication, or related field and experience in managing marketing and communications teams.
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