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Open nowPosted 58 days ago

商业化产品经理 (AI 品牌广告方向)-懂车帝

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业化产品经理 (AI 品牌广告方向)-懂车帝dcar/referral · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 58 days ago

The posting

1、负责懂车帝 AI 品牌广告产品建设,涵盖AI Agent、AIGC 等 AI 营销产品设计,对品牌广告收入负责; 2、主导 AI 问答互动场景的广告触点挖掘与玩法设计,探索AI能力在品牌导购与成交转化中的商业化应用,提升品牌营销效果; 3、推动 AIGC 在广告创意生成、动态素材组合中的产品化落地,驱动广告产品智能化升级; 4、结合业务目标拆解方案,明确上线节奏,协同算法、研发、销售团队高效完成产品上线与售卖推广。

1、本科及以上学历,3 年以上商业化产品经验,有 AI 营销产品经验者优先;熟悉品牌广告商业模型与投放逻辑,理解 AI 技术在广告创意、投放策略、问答互动等环节的应用方式; 2、具备扎实的数据基础和商业敏感度,能够基于数据洞察设计广告策略产品,具备良好的大模型产品或算法策略产品落地经验 3、目标导向,逻辑思维缜密,善于分析和解决复杂问题,具备良好的跨团队协作能力和自驱力,优秀的沟通与客户理解能力。

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