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Open nowPosted 326 days ago

用户补贴策略运营(交易方向)

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now用户补贴策略运营(交易方向)dcar/referral · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 326 days ago

The posting

1、熟悉交易类业务的全流程运营模式,能够独立对用户全程命周期增长有实操经验,针对用户交易各阶段(潜在 - 意向 -留资- 成交 )增长有成熟方法论,为用户规模增长、留资转化负责,推动用户从浏览到下单的全链路转化,沉淀可复用的运营 SOP; 2、有用户补贴的精细化运营经验,能够独立设计用户补贴方案(现金补贴、权益补贴等),精准把控补贴 ROI 与成本控制;同时具备快速实验(ABtest)能力,通过小步快跑验证策略效果,高效拿结果; 3、深入研究二手车用户购车行为特征,搭建用户生命周分群运营体系,基于用户运营核心指标监控体系,独立完成业务全链路数据分析,定位用户增长瓶颈并提出可落地优化方案; 4、熟练运用 push、短信、站内信等触达工具,结合用户标签实现精准触达转化,有明确的分层运营成功案例; 5、搭建用户运营核心指标监控体系,独立完成业务全链路数据分析,定位用户增长瓶颈并提出可落地优化方案; 6、联动产品、商家运营、市场等团队,推进交易运营项目落地,解决供需匹配、补贴落地、用户转化等核心卡点,保障交易目标达成;

1、本科及以上学历,3 年以上互联网交易类业务运营经验,必须具备商品运营、用户运营、补贴策略设计的实战经验; 2、熟悉交易业务全链路逻辑,能独立完成补贴方案制定、商品矩阵优化、供需匹配调整,有明确的交易规模增长或转化提升成功案例; 具备快速实验与复盘能力,精通 ABtest 方法论,能通过数据(曝光 - 点击 - 成交)拆解问题,推动策略快速迭代; 3、深入理解用户体系搭建逻辑,有用户分层运营、精准触达转化的实操案例,能清晰阐述如何牵引用户交易阶段跃迁; 4、目标导向强,抗压能力突出,适应性佳,具备优秀的跨部门沟通与项目推进能力。

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