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Open nowPosted 46 days ago

二手车电商产品策略运营

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now二手车电商产品策略运营dcar/referral · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 46 days ago

The posting

1、 业务经营分析:负责二手车电商业务经营分析,围绕线索、到店、成交、闭环、CPS收入等核心指标,持续拆解业务漏斗并定位关键问题; 2、运营策略制定:基于业务数据分析及经营目标,制定车商分层、流量分配、销售转化、交易闭环等相关运营策略,持续提升业务转化及经营效率; 3、策略落地推进:协同产品、网销、业务运营等各作业环节,推动既定策略快速落地执行,解决执行过程中的问题,确保策略有效转化为业务结果; 4、效果评估与迭代:持续跟踪策略执行效果,通过数据验证策略收益,及时调整优化,并沉淀可复制的业务运营方法论。

1、 数据处理与分析能力:熟练使用 Excel(高级函数、数据透视表等);熟悉 SQL 数据提取,有数据建模或可视化工具使用经验者优先。同时具备较强的数据分析、数据解读和问题解决能力,能够从复杂业务数据中识别关键问题并形成有效判断; 2、策略能力:具备较强的业务策略敏感度及结果意识,能够理解流量、供给、转化、交易等核心经营逻辑及用户、商家与平台之间的利益关系,并从整体业务目标出发进行策略输出; 3、沟通协作:具备良好的沟通表达和跨团队协作能力,能够清晰、有说服力地阐述分析结论及策略建议,并推动各协同团队形成共识; 4、3年以上互联网/电商/本地生活/汽车行业相关经验,有二手车、电商交易从0到1业务探索经验者优先。

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