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Open nowPosted 55 days ago

内容营销策略

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now内容营销策略dcar/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 55 days ago

The posting

1. 负责通过“内容策略”实现用户增长，研究不同分层的用户兴趣、内容消费趋势及平台内容生态，寻找差异化的增长机会，将用户增长目标转化为内容选题、内容形式、内容话题及传播机制，持续测试不同内容策略，找到能够规模化复制的增长内容模型，建立“内容1. 1. 生产 → 内容分发 → 用户参与 → 用户转化”的增长链路。 2. 负责懂车帝日常营销 及 重点增长项目的活动策划，围绕用户增长目标，从用户需求和业务目标出发，完成活动主题、创意、玩法、规则及激励机制设计。 3. 推进“用户增长内容”的标准化管理，包括但不限于“素材管理”等。

1. 本科以上学历，2年以上互联网内容策略/用户运营/线上活动运营相关经验，要有被公司认可的成功案例。 2. 对用户内容消费有较高敏感度，熟悉短视频、图文、UGC、热点、话题等内容形态，能够独立完成活动主题、内容方向、传播话题及内容策略设计，对抖音/小红书/微博/B站/视频号等平台内容生态有较深理解。 3. 逻辑性要强，要有“用户增长意识”。岗位并非要招“创意策划”，而是要招具备数据Sense、可推演出“做什么”的人。 4. 有产品Sense，能够把一个模糊的创意转化成清晰的产品机制，独立输出产品需求。 5. 了解汽车全生命周期，对汽车行业有浓厚兴趣。

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    The review screen in CV Rocket: how each CV was read, round by round.

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