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Open nowPosted 198 days ago

产品经理（潜客挖掘与成交转化方向）

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now产品经理（潜客挖掘与成交转化方向）dcar/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 198 days ago

The posting

1. 产品规划与落地 - 定义潜客画像与分层体系（基于行为、意向、资产、地域等维度），搭建高潜用户识别引擎与评分模型。 - 设计并落地 “成交阻碍诊断” 功能，量化用户与成交间的关键缺口（预算、车型、金融、牌照、信任、时间等）。 - 构建智能转化链路与工具化能力（如个性化推荐、权益匹配、试驾 / 到店邀约、AI 助手），推动从内容到留资、到店、成交的转化闭环。 - 输出 PRD、原型与需求文档，协同研发、数据、运营、风控等团队，确保产品快速迭代与上线交付。 2. 数据驱动与效果闭环 - 搭建全链路指标体系：潜客识别准确率、有效线索率、到店率、成交率、客单价、LTV、NPS 等，建立数据看板与实时监控机制。 - 运用漏斗分析、A/B 测试、归因分析等方法，定位转化瓶颈与优化机会，持续迭代产品策略与功能体验。 - 深度分析用户行为路径与流失节点，设计召回、促活与留存策略，提升用户生命周期价值。 3. 业务协同与产品迭代 - 深度对接销售、运营、经销商、内容、金融等业务方，拆解潜客运营与成交转化的痛点，转化为产品解决方案。 - 协同数据与算法团队，推动用户画像、意向预测、推荐、NLP 等 AI 能力在潜客识别与转化中的落地与效果评估。 - 负责产品版本规划与 Roadmap 制定，管理需求优先级，平衡短期增长与长期能力建设。

1. 经验与背景 - 3 年以上互联网产品经验，具备汽车 / 电商 / 本地生活 / 金融等高客单价、重决策领域潜客挖掘或转化产品经验优先。 - 有从 0 到 1 搭建用户分层、画像体系或转化产品的成功案例，可量化提升转化效果（如线索有效率提升≥20%、到店率提升≥15%）。 - 熟悉内容平台 + 交易闭环业务形态，理解用户从内容消费到决策购买的全链路。 2. 核心能力 - 数据驱动：熟练使用 SQL、BI 工具（如 DataWind、Tableau），具备复杂数据分析、指标体系搭建与 A/B 测试能力。 - 产品设计：具备优秀的产品原型、PRD 撰写与需求管理能力，能独立负责中大型产品项目。 - 业务洞察：深刻理解汽车用户决策链路与痛点（如预算、车型、金融、牌照、信任、时间等），熟悉二手车 / 新车交易流程与经销商运营模式。 - AI 与技术理解：对大模型、用户画像、推荐系统、NLP等 AI 技术有落地应用经验，能与算法团队高效协作。 - 协同与执行：强跨部门沟通与项目管理能力，目标导向，抗压能力强，具备快速迭代与落地执行能力。 3. 加分项 - 参与过CRM、CDP、营销自动化、线索管理等产品建设者优先。 - 具备数据分析、算法或技术背景者优先。

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