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Open nowPosted 26 days ago

交易内容运营-抖音汽车

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now交易内容运营-抖音汽车dcar/referral · Beijing, Chinese Mainland
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Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 26 days ago

The posting

1. 负责抖音汽车交易内容生态建设,包括二手车和新车交易,通过达人合作、商家共建、机构签约等方式,规模化撮合达人参与,带来交易规模; 2. 制定达人分层合作策略与多元结算模式,跑通可循环撮合模型并产品化,可自主让达人/机构、商家可自助参与; 3. 通过外包人力、撮合平台等规模化触达手段,持续扩大合作达人和商家池,建立可复用的合作达人挖掘与培训方法论; 4. 优化交易内容效率,包括内容形式和主题等,提升参与达人的收益和降低货盘方的经营成本;

1. 本科及以上学历,3年以上内容运营、达人营销、电商直播运营或交易/线索类运营经验,有汽车、房产、家居等本地生活或高客单价行业经验优先; 2. 熟悉抖音内容生态和达人合作模式,有从0到1搭建达人合作体系、管理MCN机构资源的经验; 3. 结果导向,对线索量、线索成本、转化率、GMV等交易类指标有强烈的敏感度和实际操盘经验; 4. 具备规模化运营思维,善于设计SOP和利用BPO/工具/产品化手段提升效率。

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