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Open nowPosted 418 days ago

大客户销售(集采业务-自主品牌方向)-北京/上海

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now大客户销售(集采业务-自主品牌方向)-北京/上海dcar/referral · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 418 days ago

The posting

1. 【客户对象】面向国内自主品牌汽车主机厂销售公司和集团总部,对接终端新媒体、销售、市场营销等部门,推动以抖音为主的竞价广告产品(本地通)的预算拉动与效果监控,帮助经销商终端搭建基于抖音平台的新媒体线上获客业务。 2. 【工作内容】协同内部终端团队、服务商生态跟进广告效果,并给厂家做阶段性复盘,给出总部对经销商新媒体工作的月度、季度、年度策略建议,保障主机厂和经销商在终端新媒体渠道上持续投入、扩大线上获客与成交占比; 3. 【技能画像】熟悉效果广告产品、懂车云店线索经营产品等,并制定有针对性的营销策略,解决客户需求,了解对汽车行业主机厂、经销商经营生态,能根据行业、客户现状给到对应策略牵引落地。 4. 【能力要求】需要具备对to B客户高层攻坚和跨部门沟通的销售能力、主机厂-区域-经销商自上而下的生意经营和业务洞察力、平台广告产品和线索产品理解能力、平台投放与经营策略落地运营能力、内部资源协同整合能力。

1、本科及以上学历; 2、汽车行业相关,3年以上互联网汽车广告或汽车主机厂新媒体经验,了解、熟悉汽车主机厂、区域、经销商集团客户资源者优先; 3、拥抱变化,有意愿且善于学习研究公司的广告产品; 4、数据敏感、善于总结,具备一定的汇报和演讲技巧; 5、具备良好的沟通表达能力、客户维护和攻坚能力。

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