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Open nowPosted 271 days ago

资深用户运营-活动方向

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now资深用户运营-活动方向dcar/referral · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 271 days ago

The posting

1、负责端内外重点活动的整体策划与落地执行,明确活动目标,设计具有增长驱动力的活动机制,提升用户活跃、留存与转化。 2、有较强的线上线下活动策划能力,能基于用户需求,围绕业务目标设计活动玩法、流程、关键节点并完成活动线上线下的打通与前后兼顾。 3、结合业务节奏及用户需求,制定活动运营策略与节奏规划,沉淀可复用的活动玩法与方法论。 4、对活动全链路效果负责,包含活动立项、上线执行、数据复盘与策略优化,形成系统性的运营增长方案。 5、关注市场与竞品动态,洞察用户兴趣趋势,不断探索创新的活动形式与沟通表达,打造独特的活动体验。

1、本科及以上学历,热爱汽车,赛道/跑山/越野/改装类玩家优先考虑,网感强,对UGC类内容和社区有一定的消费和使用习惯; 2、对用户行为与内容传播有敏锐洞察,具备从用户视角设计活动机制与激励体系的能力。 3、有较强的独立思考能力,能深刻理解年轻用户群体(尤其汽车用户)的兴趣、行为及社交偏好,并据此制定有效的运营策略。 4、结果导向,逻辑清晰,具备扎实的数据分析能力,能够通过数据验证活动成效并持续优化。 5、具备良好的项目管理与跨团队协作能力,沟通高效,能在复杂环境中推动目标达成。

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