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Open nowPosted 5 days ago

抖音汽车资深产品

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now抖音汽车资深产品dcar/referral · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 5 days ago

The posting

1、产品规划与策略制定:负责在抖音生活服务场景下新车交易、二手车交易产品的整体规划与路线图制定,围绕交易规模、转化率、GMV 等核心目标拆解业务问题,明确阶段性产品策略与打法,并对结果负责; 2、用户端产品建设:基于抖音生态设计用户购车全链路产品,覆盖看车、选车、比价、小定 / 定金、下单支付、到店核销与履约交付等关键环节,持续优化用户体验与交易转化,降低高客单价品类的决策门槛; 3、商家端产品建设:面向车商、4S 店及主机厂打造经营侧产品能力,提升商家在抖音生态的经营效率和交易转化,构建健康的商家生态与增长飞轮; 4、业务洞察与机会挖掘:保持对汽车交易行业、抖音生服业务和竞品的敏锐洞察,通过数据分析、用户调研与商家走访识别增长机会点,形成可落地的产品方案,推动业务持续迭代创新; 5、跨团队协同与落地:统筹联动抖音生服、懂车帝多方资源,高效推进产品上线与业务落地,及时解决过程中的卡点,确保业务策略落地;

1、本科及以上学历,具备5年以上互联网C端产品经理经验& 3 年以上交易产品经验,对于抖音、字节生服、电商体系熟悉加分; 2、具备产品负责人或复杂方向负责人经验,能够独立负责从方向判断、目标制定、方案设计到跨团队落地的完整产品闭环;对C端用户体验、内容分发、平台交易生态有较强理解,有效整合资源,推动产品价值实现; 3、具备优秀的结构化思考能力、数据分析能力和业务判断力,能够清晰定义问题、量化目标、拆解路径,并通过数据和用户反馈持续优化产品; 4、具备强跨团队协作与项目推进能力,能够在多团队、多目标、多约束环境下推动共识形成和资源落地; 5、有较强的战略思考与落地能力,能识别长期方向、拆解短期突破口,推动业务在不确定环境下持续取得阶段性突破;具备良好的团队影响力和产品领导力,能够带动团队形成清晰判断、稳定节奏和高质量交付标准。

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