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Open nowPosted 125 days ago

高级产品经理-主框架产品方向

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now高级产品经理-主框架产品方向dcar/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 125 days ago

The posting

1. 负责懂车帝主框架产品规划 - 负责 App 主框架、首页、频道结构、Tab、核心入口、用户路径等基础产品设计； - 根据懂车帝从内容平台向交易平台升级的方向，优化主框架的信息架构和用户动线； - 提升用户找车、看车、选车、比价、询价、试驾、交易等核心路径效率。 2. 负责流量入口和分发效率优化 - 规划站内核心流量入口，提升交易场景、车型页、车源、报价、活动、权益等模块的曝光和点击效率； - 与推荐、搜索、内容、交易、增长、运营等团队协作，优化流量分发策略； - 通过产品机制提升流量利用效率，让高价值交易场景获得更合理的承接。 3. 负责基础体验和核心链路优化 - 优化 App 基础体验，包括导航、频道切换、页面结构、消息体系、用户中心、基础组件等； - 关注用户从内容浏览到购车决策的完整路径，减少跳失，提高关键行为转化； - 推动核心交易链路的体验升级，如车型对比、价格信息、经销商线索、试驾预约、购车权益承接等。 4. 负责数据分析与产品迭代 - 建立主框架产品指标体系，关注曝光、点击、停留、转化、留存、交易贡献等； - 通过数据分析、用户研究、A/B 测试发现产品问题和机会； - 持续提升主框架在用户体验、流量效率和交易转化上的综合表现。 5. 跨团队推进复杂产品项目 - 协同增长、交易、运营、推荐、搜索、商业化、设计、研发、数据等团队，推动主框架相关项目落地； - 在多目标、多场景、多业务诉求下进行优先级判断和产品决策。

1. 本科及以上学历，5 年以上 C 端产品经验，有主框架、首页、频道、推荐、搜索、交易链路或增长产品经验优先； 2. 具备优秀的信息架构、用户路径设计和复杂系统产品设计能力； 3. 理解流量分发逻辑，能平衡用户体验、业务转化和商业目标； 4. 有交易型业务经验，理解用户从浏览、决策到转化的关键路径； 5. 数据意识强，能通过指标体系、漏斗分析、A/B 测试推动产品迭代； 6. 具备较强的跨团队沟通、项目推进和资源协调能力。

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