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Open nowPosted 358 days ago

巨量星图产品运营(汽车行业)-懂车帝

dcar/referral674 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now巨量星图产品运营(汽车行业)-懂车帝dcar/referral · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 358 days ago

The posting

1、行业产品策略:负责平台与汽车厂商达人营销策略设计,制定星图的行业产品策略,为行业投放规模增长负责,提升业务市场占有率; 2、输出产品组合方案:深入营销业务场景,有内容拆解和策划能力,从达人、内容、IP创意等维度建设不同营销场景的内容营销方法论,帮助客户提升达人内容的种草营销效果; 3、推动产品迭代:理解行业痛点,输出产品需求,有效推动星图产品在所在行业的适配及迭代,更有效解决客户问题; 4、专项推进:依据业务发展需求,制定行业专项,有效协同产品、数据、中台、销售、客户等各部门,完成专项策略、专项共建以及执行。

1、本科及以上学历,2年以上内容营销相关经验; 2、具备开创性思维及主人翁意识,着眼大局并关注细节,有韧性,可独立承担多项目的推进; 3、善于协调资源,有良好的沟通能力及团队合作能力; 4、有广告整合营销、汽车行业经验者优先。

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