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Open nowPosted 69 days ago

线索转化运营——二手车方向

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now线索转化运营——二手车方向dcar/referral · Beijing, Chinese Mainland
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  6. 57.8%60 days
This job: posted 69 days ago

The posting

负责平台转化策略的设计、落地与持续优化,通过数据驱动和线下协同,提升核心转化漏斗效率。需要深入业务一线,与BD/销售/城市团队紧密配合,将策略转化为可执行的动作并拿到结果。岗位职责 1. 转化策略设计 基于业务目标,拆解转化漏斗关键节点,定位转化瓶颈,输出策略方案; 设计分层运营策略(如商户分层、用户分层、场景分层),制定差异化转化路径; 搭建策略效果评估体系,建立核心指标看板,持续监控和迭代。 2. 线下协同与落地 深入一线,与BD团队、城市运营团队紧密配合,确保策略在终端有效执行; 定期出差走访,了解一线真实情况,将前线反馈转化为策略迭代输入; 输出标准化SOP、话术、工具包,降低一线执行门槛,提升转化效率。 3. 跨团队协调推动 联动产品、数据、营销等团队,推动策略所需的产品能力建设和资源落地; 协调内外部资源,推动关键项目在多个城市/区域的规模化复制; 作为策略侧接口人,与业务方对齐目标、同步进展、解决卡点。 4. 行业洞察与创新 跟踪行业竞对动态和最佳实践,持续引入新的转化方法论; 基于数据分析和一线反馈,主动发现增长机会点,推动创新项目落地。

1.本科及以上学历,3-6年策略运营/商业分析/增长运营相关经验; 2.有大型互联网平台(阿里、美团、滴滴、字节等)策略运营或BD运营经验优先; 3.具备扎实的数据分析能力,熟练使用SQL、Excel,能独立完成数据分析并驱动决策; 4.优秀的沟通协调能力,能有效推动跨部门协作,一线团队配合度高; 5.性格外向、主动性强,愿意深入一线,适应一定频率的出差。

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