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Open nowPosted 125 days ago

用户策略运营

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now用户策略运营dcar/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 125 days ago

The posting

1.用户画像与分层策略 - 基于用户行为、生命周期、内容偏好等数据，分析不同用户群体的行为特征和需求差异； - 建立用户画像及用户分层体系，识别不同用户选购及用车阶段的核心问题和机会； - 针对不同用户群体制定差异化运营策略，并持续验证策略有效性； - 建立用户分层与业务指标之间的关联分析，为产品和运营决策提供用户洞察。 2.首页产品及资源位策略优化 - 负责首页及业务域内产品及营销资源位的用户策略设计与优化； - 根据用户分层、生命周期和用户需求，制定不同用户的资源位展示及触达策略； - 持续优化基于用户场景及分层策略的资源位分配机制； - 通过数据分析、A/B Test等方式验证策略效果，持续提升资源位的用户转化和经营效率。 3.用户成长体系建设 - 负责用户成长体系的规划与搭建，包括用户成长及转化路径、成长任务、权益及激励机制等； - 根据不同用户阶段设计用户成长策略，推动用户从低价值向高价值及用户选买/用车周期的cross转化； - 分析用户在成长链路中的流失和转化问题，持续优化成长机制； - 建立用户成长运营机制，并通过数据持续评估和迭代。 4.跨团队协作与策略落地 - 与产品、数据、设计及各业务运营团队协作，推动用户策略产品化和业务落地； - 将用户洞察转化为具体的产品机制、运营策略和资源配置方案； - 对策略上线后的数据表现进行跟踪、复盘和迭代。

1.3年以上互联网用户运营/用户策略/用户增长/产品运营等相关经验。 2.有较完整的用户分层/用户画像/用户生命周期运营经验。 3.能够独立基于数据分析用户行为，并形成用户洞察。 4.有从用户洞察到策略制定、落地和效果复盘的完整项目经验。 5.具备较强的数据分析能力，能够使用数据验证运营策略。 6.有APP产品模块、营销资源位、Push、站内触达等用户策略相关经验优先。

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    The review screen in CV Rocket: how each CV was read, round by round.

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  5. Reply with AI

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