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Open nowPosted 367 days ago

内容活动运营-高阶

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now内容活动运营-高阶dcar/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 367 days ago

The posting

1.主导社区活动策略制定，负责规划、设计、落地并持续优化产品各类用户活动，对新客量/活动参与率等指标负责。 2.主导设计高传播性、强转化的创新型营销玩法，结合用户心理模型提升参与度。 3.搭建玩法增长模型，量化关键指标，通过A/B测试迭代优化玩法机制。 4.统筹线上线下全域会员活动，包括大型事件（热点营销、节日营销等）、日常社群运营（企微/朋友圈/小红书等）、VIC专属活动等，联动内外部资源（如异业合作、文化IP），提升用户黏性与品牌忠诚度，对活动效果负责。 5.带领增长运营团队建立玩法创意库与执行SOP，提炼可复用的增长模板。 6.持续关注行业热点，发掘营销机会点，制定可落地的增长方案。

1.本科及以上学历，5年以上互动营销经验，2年以上团队管理经验，有操盘过公司S级项目；汽车、运动行业优先。 2.精通用户增长方法论，熟悉裂变、游戏化运营等互联网特有玩法。 3.有品牌或者创意策划的能力，点子多，脑洞大。 4.数据敏感高，能通过数据发现问题并提出解决方案，具备较强的逻辑思维。 5.优秀的沟通协调能力，能驱动多方资源达成目标，抗压性好，能适应快节奏工作。

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    The review screen in CV Rocket: how each CV was read, round by round.

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