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Open nowPosted 53 days ago

用户权益运营

dcar/referral674 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now用户权益运营dcar/referral · Beijing, Chinese Mainland
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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dcar/referral's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 53 days ago

The posting

1.权益供给池建设 - 负责频道商城、金币商城等场域的权益供给规划及运营; - 建立并持续扩充权益供给池,覆盖优惠券、商品、车后服务等不同类型权益; - 建立权益供给的准入、评估、淘汰及更新机制,保障权益池的丰富度和有效性; - 根据用户需求、业务目标和场景特点,持续寻找和引入高价值权益,并持续探索新的权益类型、权益组合及权益使用机制。 2.场域权益运营 - 负责频道商城、金币商城等场域内权益的日常运营; - 根据不同场域的用户特征和业务目标,优化权益及商品陈列、组合及供给结构; - 持续优化权益从曝光、领取到使用的完整链路,通过运营策略提升权益渗透率及用户活跃。 3.成本及经营效率 - 建立权益成本及投入产出分析机制,持续评估不同权益的用户价值和成本效率; - 优化权益采购、资源配置及权益组合,在用户价值和业务成本之间取得平衡。 4.跨团队协作 - 与产品、用户运营、数据、商务及供应商等团队协作,推动权益供给和创新项目落地; - 根据业务数据和用户反馈持续复盘权益效果,并推动迭代。

1.2年以上互联网运营/权益运营/用户运营/商业运营等相关经验; 2.有实际的权益供给、福利、会员、积分、优惠券、商品或服务运营经验; 3.有完整的权益运营项目经验,而非单纯执行已有权益采购或活动方案; 4.具备较强的数据分析意识,能够分析权益曝光、领取、使用、渗透及成本效率; 5.能够独立推进权益引入、运营和效果复盘; 6.具备较强的跨团队协作和项目推进能力。

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