The posting
LIFE AT UIPATH
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
Your mission
As the Senior Manager, Employer Branding at UiPath, you will be the driving force behind how the world sees us as an employer. You will craft and execute a comprehensive employer branding strategy that attracts top talent, strengthens our reputation, and brings our culture and values to life across all channels. Reporting directly to the hiring manager, you will lead a team of 5 and play a pivotal role in shaping UiPath's talent brand across the US. In addition to employer branding, this role will include elements of Talent Acquisition Operations, partnering closely with TA teams to optimize processes and ensure a seamless candidate experience.
What you'll do at UiPath
Develop and execute a holistic employer branding strategy aligned with UiPath's mission, culture, and business goals
Lead and mentor a team of 5 employer branding professionals
Own and manage UiPath's employer brand presence across platforms such as LinkedIn, Glassdoor, Indeed, and social media channels
Create compelling content (videos, blogs, employee stories, campaigns) that showcases UiPath's culture and employee value proposition (EVP)
Partner with Talent Acquisition teams to optimize recruitment marketing and ensure a seamless, on-brand candidate experience
Collaborate with Marketing, Communications, and HR to ensure brand consistency across internal and external touchpoints
Drive TA Operations initiatives, including process improvements, reporting, and candidate experience enhancements
Track and analyze employer brand metrics (e.g., brand awareness, application rates, Glassdoor ratings) to measure impact and inform strategy
Manage external agency and vendor relationships for employer branding campaigns and events
What you'll bring to the team
8+ years of experience in employer branding, recruitment marketing, or a related field
3+ years of people management experience
Proven track record of developing and executing employer brand strategies at scale
Strong understanding of Talent Acquisition processes and operations
Excellent storytelling, content creation, and communication skills
Experience managing employer brand platforms (Glassdoor, LinkedIn, career sites)
Data-driven mindset with the ability to measure and report on brand performance
Bachelor's degree in Marketing, Communications, Human Resources, or a related field
Nice to have
Experience in the technology or SaaS industry
Familiarity with marketing automation and recruitment marketing tools
Experience with EVP development and activation
Background in both employer branding and TA operations
Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.
