The posting
The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.
Job Description:
Responsibilities:
- A trusted leader that guides all cross-functional projects with an emphasis on Customer Marketing Data Strategy, Business Enablement, Strategic Planning & Analytics Application providing key insights through data analysis to inform strategic planning and initiative prioritization.
- Leads strategic planning and initiative prioritization, and can independently develop long term roadmaps and use cases that the workstreams execute
- Day to day thought partner for the client on data utilization, analytics advancement, measurement effectiveness and strategic planning
- Recommend Insights to Action for strategic and long-term Marketing planning leveraging value-based measurement across client marketing leads to drive data enriched activation
- Understand CX technology infrastructure and incorporate technical feasibility and maturity into planning and prioritization
- Identify opportunities for cross-solutioning within client’s ecosystem
- Teach, coach and train direct and indirect reports on how to best identify and evangelize the solutions driven through data, analytics, and technology available to support the strategic plans for the organization.
- Collaborate with client and cross-agency SMEs to identify white space opportunities to curate and develop solutions that are well thought through and are client and customer centric
- Ability to connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value
- Hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs
- Independently lead the development and drive the execution of actionable multi-phased / year measurement, technology, analytic or data roadmaps for clients
- Ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
- Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions
- Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
- Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle
- Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization
- Partner with client to develop use cases for activation across teams
- Align with Client and Marketing partners on measurement plans to support activation efforts and align to the marketing strategy
- Own the development of client KPI and Measurement frameworks based on the development of Strategic Planning, translating to connected activities to business objectives and long-term outcomes
- Collaborate cross-functionally – within Merkle and client teams – to drive integrated process for the utilization and advancement of data, analytics and technology
- Lead matrixed teams through influence, collaboration and coaching
- Teach and coach client teams to level up marketing, insights and holistic business strategy skills
Experience:
- 15+ years in analytics, business consulting, data strategy and or strategic planning functions
- 8+ years of cross-team leadership over multiple business and strategic disciplines
- Mix of Agency and Corporate experience
- History of translating business needs to strategic goals to guide tactical execution of marketing efforts
- Experience guiding and planning work products from technical and strategic teams
- Experience working with and applying CX technologies (e.g. Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms, Content Management, etc.) to drive strategic CXM
- Translation of ML/AI models and analytic projects to tactical and executional business action
- Managing through influence
- Corporate Retail or Retail Media Experience or Shopper Marketing experience a plus
Skills:
- Executive level written and oral communication
- Highly attuned and attentive listening skills
- Expert at PowerPoint
- Confident with building interactive roadmaps and program plans to drive strategic growth
- Elevated EQ
- Ability to
- Leverage data and insights for story-telling and solution application
- Translate ambiguous requests and requirements into tangible and tactical solutions
- Explain complex analytic, technical and data solutions in simplified language for non-technical partners
- Manage both client and agency teams to facilitate timely and actionable solutions
- Identify and apply technology enablers to drive CXM use cases
- Develop actionable use cases for business growth – prioritizing based on technology and data enablers and business goals
- High level of business acumen and the ability to comprehend business challenges and identify analytic and data led solutions
- Understanding of broad spectrum of analytic tools, solutions and technologies and their application to business action
The annual salary range for this position is $136,000-$225,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-MS3 #LI-Remote
Location:
USA - Remote - Maryland
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
