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Open nowPosted 178 days ago

Demand Generation Manager – DACH (f/m/d)

deskbird6 open roles

Where
Remote - Germany
Work mode
Remote
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Your applicationOpen nowDemand Generation Manager – DACH (f/m/d)deskbird · Remote - Germany

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  5. 34.0%30 days
This job: posted 178 days ago

The posting

Your mission

At deskbird, you’re not joining a volume-driven outbound machine, you’re stepping into a company where your impact is visible from day one, your progression is tied to performance (not tenure), and your work directly shapes how we scale.

We’re a leading workplace management platform, backed by $23M Series B funding and trusted by global brands. But what makes us different is how we operate: founder-led, fast-moving, and deeply focused on building a high-performance culture without the corporate politics.

We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.

The Demand Generation Manager for DACH (f/m/d) will own the end-to-end pipeline generation strategy and execution for the region.

This role is responsible for:

  • Driving pipeline and revenue growth in DACH.
  • Leading all regional demand initiatives (ABM, field, campaigns).
  • Acting as the central orchestrator of GTM efforts in the region.

This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.

In this role you will

1. Own Regional Pipeline & ARR Targets

  • Own pipeline generation targets for DACH (in close alignment with Sales)
  • Be accountable for: Pipeline volume and quality & contribution to ARR.
  • Translate global strategy into a clear regional plan.

2. Lead Regional GTM Strategy & Execution

  • Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
  • Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.

3. Act as the GTM Orchestrator for DACH

  • Work as one team with: Regional Sales & BDRs.
  • Align on: Target accounts, campaign priorities & pipeline gaps.

4. Execute Hands-On Across Channels

  • Plan and run events (from concept to execution).
  • Build and launch campaigns.
  • Write campaign messaging and landing page content.
  • Set up and manage campaign assets (with support where needed).
  • From strategy to execution - you are expected to operate end-to-end.

5. Drive ABM & Upmarket Motion

  • Partner with Sales and BDRs on: Target account selection & account-level strategies.
  • Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.

6. Measure & Optimize Performance

  • Track: Pipeline generated, conversion rates & campaign ROI.
  • Continuously optimize: Channel mix, messaging & execution.
  • Partner with GTM Ops to ensure: Clean tracking & clear attribution.

What you need to be successful

  • Must be located in Germany
  • Native German + strong English
  • 5–8+ years in B2B SaaS demand generation / growth roles
  • Deep understanding of the DACH market
  • Strong experience in: Field marketing (events), ABM & campaign execution.
  • Experience working closely with sales teams.
  • High ownership (thinks like a GM of the region).
  • Strong executor (able to get things done independently)

What Success Looks Like within 6–12 months:

  • Strong, predictable pipeline generation in the DACH
  • High alignment between marketing, BDR, and sales
  • Effective ABM and field motion driving upmarket growth
  • Measurable contribution to ARR
  • Clear visibility into what works and scales

What’s in it for you?

  • Attractive OTE: Competitive base plus variable, and meaningful stock options.
  • Unlimited annual leave: Plenty of time off to recharge.
  • Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
  • Team “Bursts”: Opportunities to collaborate with your team in person.
  • Home office support: Financial contribution to set up a comfortable, productive home office.
  • Learning & development: Annual budget for coaching, certifications, and conferences.
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