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Open nowPosted 200 days ago

Marketing Executive - Inbound

dextra-labs10 open roles

Pay
₹250,000 – ₹600,000 a yearly
Where
Noida, India
Work mode
On site
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Your applicationOpen nowMarketing Executive - Inbounddextra-labs · Noida, India

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 200 days ago

The posting

About Us

We are a fast-growing B2B SaaS startup. We move fast, love data-driven experiments, and value autonomy. If you are a scrappy, creative, and analytical marketer who thrives in a dynamic startup environment and knows how to turn LinkedIn scrolls into pipeline, we want you on our team!

Role Overview

As our Marketing Executive, you will own our organic growth engine and social media presence. You aren't just scheduling posts—you’ll be building a community, launching multi-channel campaigns, and driving high-quality leads. This is an on-site role blending creativity with demand generation, perfect for someone with 2+ years of B2B SaaS marketing experience who wants to make a measurable impact and scale their career.

Key Responsibilities

1. Social Media & Community Management

  • Own the Channels: Manage, write, and execute the content calendar for our social media channels.
  • Brand Voice: Translate complex B2B SaaS features into engaging, relatable, and thought-provoking social content.
  • Engagement: Actively engage with industry influencers, prospects, and customers to build an active, loyal community around our brand.

2. Organic Marketing & Content Creation

  • Content Distribution: Repurpose high-performing content (blogs, whitepapers, case studies) into social snippets, newsletters, and infographics.
  • Copywriting: Draft compelling copy for emails, landing pages, and marketing collateral that resonates with ideal customer profiles (ICPs).

3. Lead Generation & Campaign Management

  • Campaign Execution: Plan and execute end-to-end inbound marketing campaigns to generate Marketing Qualified Leads (MQLs).
  • Email Marketing: Set up, test, and optimize email nurture sequences and monthly newsletters using our marketing automation tools.
  • Webinars & Events: Assist in organizing, promoting, and executing webinars or virtual events to drive pipeline.

4. Analytics & Optimization

  • Track & Report: Monitor key performance metrics across social channels, email campaigns, and organic traffic (CTR, engagement, conversion rates).
  • Iterate: Use data to figure out what’s working, what’s not, and pivot quickly.

What We Are Looking For

  • The Experience: 2-4 years of proven experience in marketing, specifically within the B2B SaaS domain.
  • Startup DNA: You are comfortable with ambiguity, love wearing multiple hats, and possess a "get stuff done" attitude.
  • Tech Savvy: Familiarity with marketing tools like HubSpot/Marketo, Google Analytics, Canva, Notion, and social media scheduling platforms (e.g., Buffer, Hootsuite).
  • Strong Copywriter: You can write clear, concise, and persuasive copy without relying entirely on AI prompts.
  • Data-Informed: You understand the metrics that actually matter (leads, pipeline) versus just vanity metrics (likes, impressions).

Bonus Points If You Have:

  • Basic video editing skills for short-form video content (LinkedIn video, YouTube Shorts).
  • Experience with product-led growth (PLG) marketing strategies.

What’s In It For You?

  • High Autonomy: We hate micromanagement. You own your projects from day one.
  • Career Growth: As an early marketing hire, your growth trajectory aligns directly with the company’s scale.
  • Competitive Compensation
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