The posting
Earnix is seeking a Creative Director to lead the creative vision for the brand and the production that brings it to life. Reporting to the Head of Brand, Creative & Communications, you will own the story we tell and the creative direction behind it. You will bring a digital and video first mindset to everything we make, with an overarching focus on bringing the brand to life in innovative ways across every channel and touchpoint.
This is a leadership role that pairs big-idea creative leadership with deep production expertise. You will develop the ideas that anchor our campaigns, set the standard for creative quality and innovation, and take ownership of how the work is produced, from video content to large-scale event experiences.
You will direct the agencies, production companies and creative partners who deliver the work, and collaborate closely with marketing, product, sales and executive leadership to ensure our creative strategy supports the company’s business objectives. We deliver a great deal with focused resources, so you will bring a resourceful, hands-on approach and find efficient ways to deliver high-impact work.
What You’ll Do
Own the big idea. Develop and steward the overarching creative concepts and narrative that bring our brand and strategy to life, and make them hold together across campaigns, products and regions.
Set creative direction across the organization. Provide the vision and guardrails for marketing materials across brand, demand generation, product marketing, sales enablement, digital and corporate communications.
Lead with digital. Set the creative approach for web, social and owned channels, building ideas digital first and extending them into video, events and experiential so the brand feels connected everywhere it appears.
Lead production end to end. Oversee production from concept to delivery across video, events and experiential, including scripting, budgets, schedules, vendors and post-production, ensuring work is delivered on time, on budget and to a high standard of craft.
Own video. Champion video as a core storytelling medium and oversee its production, from brand videos and launch content to product storytelling, customer stories and social-first formats, directing writers, production and editors.
Run event and experiential production. Direct the creative and production for events and experiential: keynote and stage experiences, booths and venue environments, signage, and on-site moments, working with event partners and venues to deliver on site.
Push innovation in execution. Explore new formats, technologies and approaches, including AI-enabled creative and emerging digital platforms, and apply them where they sharpen the idea rather than for novelty.
Manage creative and production partners. Select, brief and direct agencies, production companies, freelancers and event partners. Give clear, inspiring direction and sharp feedback, and keep work on brief, on budget and on brand.
Guard and evolve the brand. Keep the brand system, voice and visual identity consistent while letting it grow, and align creative with brand strategy, positioning and messaging.
Collaborate and influence. Partner closely with marketing, product, sales, communications and executive leadership, presenting concepts and building buy-in at senior levels.
Develop standards and capability. Raise the creative bar and establish production standards, workflows and best practices for the team and the wider organization through clear principles and feedback.
Requirements
What We're Looking For
10-15 years of creative experience, including significant time as a Creative Director, Head of Production or in an equivalent leadership role.
Proven experience running production at scale, with hands-on command of video production from concept through post-production and of live event or experiential production, including budgets, schedules, and vendors.
A resourceful, hands-on approach to delivering high-impact work
A portfolio that shows big ideas brought to life in innovative, well-crafted work across multiple channels, with strong examples in digital and video, and in experiential or events.
A track record of building and directing brand storytelling, ideally in B2B, technology, financial services or other complex categories.
Experience leading external creative partners, including agencies, production houses and experiential vendors, and getting great work from them.
Excellent concepting, writing and visual judgment, and the ability to articulate the “why” behind creative decisions.
Strong presentation and communication skills, with confidence presenting to executives and senior stakeholders.
A natural instinct for digital and a video first mindset, with strong fluency in digital channels (web, social, content) and in how video performs across them.
Curiosity about emerging creative technology and a practical point of view on how to use it.
Experience translating complex technology or data-driven products into compelling stories
Nice to Have
Experience with global, multi-product and brand programs.
What Success Looks Like
A clear, distinctive and consistent creative story across all channels.
Standout creative work across every channel, that raises Earnix’s visibility and credibility.
Creative tied to business metrics: brand reputation, pipeline influence and engagement.
Creative partners who are well directed, well managed and producing their best work.
Video and event production delivered to a consistently high standard, on time and on budget.
A brand that feels innovative and unmistakably Earnix, from the web to the keynote stage.
Position Intro
Earnix is the first AI company purpose-built for insurance decisioning, providing the industry with the intelligence, governance, and decisioning agility to drive profitable growth, improve resilience, and operate with speed and precision in a rapidly changing risk environment. A trusted provider of production-grade AI and decisioning technology, Earnix builds on more than 25 years of experience in artificial intelligence risk, pricing, rating, analytics, and decisioning. Earnix brings vertical AI into the workflows and decisions that shape insurance performance across insurers’ pricing, underwriting, claims, customer engagement, retention, and other insurers high-value insurance moments. Earnix’s AIOS enables insurers to orchestrate intelligence across the insurance decision lifecycle and drive governed, real-time decisions that deliver measurable business outcomes. Earnix is headquartered in Boston, MA and has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.
