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Open nowFirst seen 6 days ago

B2B Client Strategist

ECP10 open roles

Where
Cape Town, Western Cape, South Africa, Remote
Work mode
Remote
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Your applicationOpen nowB2B Client StrategistECP · Cape Town, Western Cape, South Africa, Remote

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Share of postings closed within
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  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 6 days ago

The posting

EyeCarePro is a leading digital marketing agency dedicated to helping eye care professionals grow their practices through innovative, data-driven marketing strategies and technology-enabled solutions.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing Services, we have established ourselves as a trusted partner in the eye care industry.

We combine digital marketing expertise, advanced analytics, AI-enabled technologies, and a client-first approach to help optometric practices attract more patients, strengthen their competitive positioning, and achieve sustainable business growth.

Our culture is built on collaboration, continuous learning, accountability, and a commitment to delivering meaningful results.

About the Role

We are seeking an experienced B2B Client Strategist to lead strategic client relationships, oversee marketing performance, and drive measurable business growth for a dedicated portfolio of clients within the vision care industry.

This role goes beyond traditional account management. You will act as a trusted strategic advisor, taking ownership of client satisfaction, retention, marketing strategy, and overall account performance.

You will work closely with project managers, digital marketing specialists, and cross-functional delivery teams to ensure that every initiative supports the client's business objectives.

The ideal candidate is a confident communicator, analytical thinker, and commercially minded strategist who can independently manage complex client relationships, interpret marketing performance data, and turn insights into actionable growth strategies.

Key Responsibilities

1. Strategic Client Leadership & Account Ownership

  • Take ownership of the strategic direction, satisfaction, retention, and overall success of an assigned portfolio of B2B clients.
  • Build strong, long-term client relationships by acting as a trusted advisor and strategic business partner.
  • Develop a comprehensive understanding of each client's business model, objectives, competitive landscape, and growth opportunities.
  • Ensure marketing strategies and recommendations consistently align with client business goals, budgets, and agreed scope.
  • Independently identify opportunities to improve account performance and proactively address potential challenges.
  • Take accountability for strategic recommendations, client outcomes, and the overall health of assigned accounts.

2. Data Analytics & Performance Strategy

  • Analyze digital marketing performance across SEO, paid advertising, website traffic, lead generation, and conversion optimization.
  • Interpret data from Google Analytics 4 (GA4), Google Ads, CRM platforms, and marketing reporting dashboards.
  • Translate complex marketing metrics into clear business insights that demonstrate measurable value and return on investment.
  • Evaluate campaign performance against business objectives, including patient acquisition, appointment bookings, conversion rates, and revenue opportunities.
  • Identify performance trends, opportunities, and risks, recommending strategic adjustments where necessary.
  • Use data-driven insights to guide campaign optimization, strategic planning, and continuous improvement.

3. Client Communication & Strategic Consulting

  • Lead professional, structured, agenda-driven client strategy meetings at least once per month.
  • Present campaign performance, strategic recommendations, and growth opportunities clearly and confidently.
  • Move client discussions beyond routine status updates by providing meaningful business consultation and strategic guidance.
  • Proactively identify client challenges, operational pain points, and emerging opportunities.
  • Navigate complex client conversations with professionalism, emotional intelligence, and strong problem-solving skills.
  • Ensure clients understand the business value of their marketing investments and the strategic direction of their accounts.

4. Cross-Functional Collaboration & Execution

  • Collaborate with project managers, SEO specialists, paid media teams, content creators, designers, developers, and other marketing professionals.
  • Translate client objectives into clear strategic direction and actionable priorities for internal delivery teams.
  • Ensure marketing initiatives remain aligned with client expectations, timelines, quality standards, and agreed objectives.
  • Provide strategic oversight of multi-channel marketing initiatives and recommend improvements based on campaign performance.
  • Proactively identify and resolve challenges that may impact client satisfaction or results.
  • Maintain a comprehensive understanding of past, current, and upcoming initiatives across assigned client accounts.

5. Vision Industry Expertise & Business Growth

  • Develop a strong understanding of the optometry and vision care industry, including independent practices, specialty eye care services, and evolving patient needs.
  • Monitor industry trends, local competitors, and developments in medical optometry, including dry eye treatment, myopia management, and specialty contact lenses.
  • Understand how marketing strategies influence new patient acquisition, appointment bookings, optical sales, and practice revenue.
  • Identify opportunities to expand client services, improve marketing effectiveness, and strengthen competitive positioning.
  • Develop strategies that support sustainable practice growth and measurable business outcomes.
  • Stay informed about changes in the digital marketing landscape and their impact on eye care practices.

6. AI, Technology & Continuous Improvement

  • Use AI-enabled marketing, analytics, and reporting tools to improve strategic planning, research, and operational efficiency.
  • Identify opportunities to leverage automation and emerging technologies to enhance campaign performance and client experiences.
  • Apply analytical judgment to AI-generated insights and recommendations to ensure accuracy and relevance.
  • Stay current with developments in AI-powered search, digital advertising, marketing analytics, and customer acquisition.
  • Contribute to the continuous improvement of internal processes, reporting practices, and strategic client delivery.

Required Qualifications & Experience

  • 5–7 years of experience in digital marketing strategy, B2B client strategy, strategic account management, or marketing consulting.
  • Proven experience managing multiple client accounts and taking ownership of strategic performance and client relationships.
  • Strong understanding of digital marketing channels, including SEO, Google Ads, paid media, content marketing, and conversion optimization.
  • Demonstrated ability to analyze marketing data and translate performance insights into actionable business strategies.
  • Experience working with Google Analytics 4, digital marketing reporting tools, and CRM platforms.
  • Strong commercial awareness, including an understanding of ROI, lead generation, customer acquisition, and revenue growth.
  • Excellent written and verbal English communication skills, with the ability to confidently lead client meetings and present strategic recommendations.
  • Strong relationship management, problem-solving, and decision-making skills.
  • Ability to manage competing priorities and multiple client accounts in a fast-paced environment.
  • Comfortable working independently while collaborating with cross-functional teams.
  • Availability to work 9:00 AM – 5:00 PM Eastern Time, Monday through Friday.

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
  • Experience working within a digital marketing agency or B2B marketing consultancy.
  • Previous experience working with optometry, healthcare, or other service-based businesses.
  • Familiarity with local SEO, Google Business Profile optimization, conversion tracking, and marketing attribution.
  • Experience with AI-powered marketing tools, automation platforms, and advanced analytics.
  • Proven success in improving client retention, identifying account growth opportunities, and delivering measurable marketing ROI.

What Success Looks Like

  • Clients view you as a trusted strategic advisor who understands their business and proactively contributes to their growth.
  • Your portfolio demonstrates strong client satisfaction, retention, and measurable marketing performance.
  • You confidently connect marketing metrics to real business outcomes, including patient acquisition, appointments, and revenue opportunities.
  • Client meetings are strategic, well-prepared, and focused on meaningful business improvements.
  • Internal teams receive clear strategic direction and understand how their work contributes to client success.
  • You consistently identify opportunities to optimize campaigns, strengthen relationships, and deliver additional value.

Why Join EyeCarePro?

At EyeCarePro, you will be part of an innovative, collaborative team dedicated to helping eye care professionals succeed.

We offer a fully remote working environment where strategic thinking, professional development, continuous learning, and accountability are valued.

You will have the opportunity to work with advanced digital marketing technologies, contribute to meaningful business strategies, and directly influence the success of eye care practices across North America.

Ready to Apply?

If you are a results-driven digital marketing strategist who thrives on building client relationships, interpreting data, and creating measurable business growth, we encourage you to apply.

Join EyeCarePro and help shape the future of digital marketing in the eye care industry.

If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful.

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