Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 3 hours ago

Marketing Strategist – Bilingual (Spanish & English)

ECP9 open roles

Where
Mexico City, Mexico, Remote
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Strategist – Bilingual (Spanish & English)ECP · Mexico City, Mexico, Remote

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ECP's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. ECP postings stay open a median of 8 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: first seen 3 hours ago

ECP median: 8 days open

The posting

Marketing Strategist – Bilingual (Spanish & English)

EyeCarePro | Remote – Mexico

Location: Mexico (Remote)

Employment Type: Full-Time | Independent Contractor

Working Hours: Monday–Friday, 9:00 AM–5:00 PM US Eastern Time

Languages: Fluent Spanish and professional English required

About EyeCarePro

EyeCarePro is a leading digital marketing agency specializing in helping independent optometry and ophthalmology practices across North America grow their businesses.

Through innovative digital marketing strategies, advanced technology, and data-driven solutions, we help eye care professionals attract new patients, increase appointment bookings, improve online visibility, and achieve sustainable business growth.

We're expanding our international team and looking for an experienced, bilingual Marketing Strategist based in Mexico who brings strong digital marketing expertise, commercial awareness, and a passion for helping businesses grow.

Experience in optometry, optical retail, ophthalmology, or healthcare marketing would be particularly valuable.

About the Role

As a Marketing Strategist, you will develop, guide, and continuously optimize digital marketing strategies for a portfolio of independent eye care practices.

This is a strategic position rather than a purely operational marketing role. You'll analyze marketing performance, identify growth opportunities, develop actionable recommendations, and collaborate with specialist teams to deliver measurable business results.

You'll work closely with Client Strategists, SEO Specialists, Paid Media Specialists, Content Writers, Designers, Developers, and Project Managers.

The ideal candidate is an experienced marketing professional who understands how digital marketing drives business growth and can confidently communicate recommendations in both Spanish and English.

Key Responsibilities

1. Digital Marketing Strategy & Planning

  • Develop and maintain comprehensive digital marketing strategies aligned with client business objectives.
  • Create annual, quarterly, and monthly marketing plans with measurable goals.
  • Identify growth opportunities through market research, competitor analysis, and performance data.
  • Recommend improvements to existing marketing initiatives.
  • Develop strategic marketing roadmaps that support both immediate results and long-term business growth.
  • Provide clear strategic direction to internal marketing and production teams.

2. SEO, Local Search & Online Visibility

  • Develop and guide SEO and local search strategies to increase qualified organic traffic.
  • Identify opportunities across technical SEO, on-page optimization, content marketing, and website structure.
  • Evaluate Google Business Profile performance and local search visibility.
  • Conduct keyword and competitor research.
  • Monitor changes in search algorithms, AI-powered search, and Generative Engine Optimization (GEO).
  • Collaborate with SEO and content specialists to improve organic performance.

3. Paid Advertising & Campaign Strategy

  • Develop integrated marketing strategies across Google Ads, Meta Ads, social media, and email marketing.
  • Analyze campaign performance and recommend improvements to targeting, messaging, and budget allocation.
  • Collaborate with Paid Media Specialists to optimize campaign effectiveness.
  • Identify opportunities to improve lead generation, cost per acquisition, and return on advertising spend.
  • Recommend A/B testing and campaign optimization initiatives.

4. Website Performance & Conversion Optimization

  • Evaluate website performance and identify opportunities to improve conversion rates.
  • Analyze the customer journey from initial online discovery to inquiry and appointment booking.
  • Recommend improvements to landing pages, calls-to-action, website content, and user experience.
  • Work with design and development teams to implement conversion improvements.
  • Support marketing automation and AI-powered solutions that improve customer engagement.

5. Marketing Analytics & Reporting

  • Analyze digital marketing performance using platforms such as Google Analytics 4, Google Search Console, Google Ads, Google Business Profile, and Looker Studio.
  • Interpret campaign performance, website traffic, lead generation, and conversion data.
  • Translate complex marketing metrics into practical business recommendations.
  • Identify performance trends, opportunities, and areas requiring improvement.
  • Support Client Strategists with insights for client business reviews.
  • Connect marketing performance to measurable business outcomes.

6. Business Growth & Industry Understanding

  • Develop an understanding of client business models, target audiences, services, and competitive environments.
  • Identify opportunities to increase customer acquisition, retention, and revenue.
  • Support marketing strategies for optometry and ophthalmology services.
  • Recommend initiatives that strengthen competitive positioning and business growth.
  • Understand how marketing investments contribute to commercial performance.

7. Bilingual Communication & Collaboration

  • Communicate effectively with internal stakeholders in English and Spanish.
  • Support Spanish-language marketing initiatives, including reviewing messaging, campaign content, and cultural relevance.
  • Collaborate with international teams to ensure marketing strategies are aligned with client objectives.
  • Provide clear marketing recommendations and strategic insights.
  • Work effectively in a remote, multicultural environment.

8. AI & Marketing Innovation

  • Explore and adopt AI-powered tools that improve marketing research, analysis, reporting, and campaign planning.
  • Stay informed about emerging digital marketing technologies.
  • Identify opportunities to automate repetitive marketing processes.
  • Contribute ideas that improve marketing effectiveness and operational efficiency.

Required Qualifications

  • Minimum 3 years of professional experience in digital marketing, marketing strategy, performance marketing, or related fields.
  • Fluent Spanish, with strong written and verbal English communication skills.
  • Currently based in Mexico.
  • Proven experience developing and optimizing digital marketing campaigns.
  • Strong understanding of SEO, local SEO, Google Ads, Meta Ads, social media marketing, and conversion optimization.
  • Experience working with marketing analytics and performance reporting.
  • Ability to interpret data and translate insights into actionable strategies.
  • Strong business acumen and commercial awareness.
  • Excellent communication, organizational, and problem-solving skills.
  • Ability to manage multiple priorities independently.
  • Comfortable collaborating with international teams during US Eastern Time working hours.

Preferred Qualifications

  • Experience in optometry, ophthalmology, optical retail, healthcare, or medical services marketing.
  • Previous experience working with US or international clients.
  • Experience in a digital marketing agency managing multiple client accounts.
  • Familiarity with SEMrush, Ahrefs, Looker Studio, and marketing automation platforms.
  • Experience with AI-powered marketing tools and workflow automation.
  • Knowledge of lead generation, customer acquisition, and conversion rate optimization.
  • Experience developing bilingual marketing campaigns for English- and Spanish-speaking audiences.

What Success Looks Like

Successful Marketing Strategists at EyeCarePro:

  • Develop proactive, data-driven marketing strategies that deliver measurable growth.
  • Identify opportunities to improve client performance before issues arise.
  • Improve lead generation, conversion rates, and marketing ROI.
  • Translate complex marketing data into practical recommendations.
  • Communicate confidently with English- and Spanish-speaking stakeholders.
  • Collaborate effectively with internal specialist teams.
  • Continuously improve strategies through testing, analysis, and innovation.
  • Demonstrate commercial awareness and accountability for marketing recommendations.

Work Requirements

  • Location: Mexico – fully remote.
  • Schedule: Monday–Friday, 9:00 AM–5:00 PM US Eastern Time, including seasonal daylight saving adjustments.
  • Arrangement: Full-time independent contractor.
  • Equipment: Reliable personal computer and necessary work equipment.
  • Internet: Stable, high-speed internet connection.
  • Workspace: Quiet, professional home working environment.
  • Availability: Consistent participation in meetings and team collaboration during scheduled working hours.

What We Offer

  • Competitive compensation based on experience and qualifications.
  • Paid time off in accordance with the applicable contractor agreement.
  • Fully remote working environment.
  • Opportunity to work with international clients and experienced marketing professionals.
  • Professional development and continuous learning opportunities.
  • Exposure to advanced digital marketing strategies and AI-powered technologies.
  • Collaborative, supportive, and globally distributed team.

Why Join EyeCarePro?

At EyeCarePro, we believe great marketing is about more than impressions, clicks, or website traffic. It's about helping independent eye care practices attract patients, strengthen their businesses, and achieve sustainable growth.

You'll join a team of marketing strategists, creative professionals, digital specialists, and technology experts who are passionate about innovation and delivering meaningful results.

If you're an experienced, bilingual marketing professional based in Mexico who enjoys developing strategies, solving business challenges, and working with international teams, we'd love to hear from you!

Apply today and help us shape the future of digital marketing in eye care.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against ECP's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on ECP's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    ECP's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.