The posting
Job Description
At EF High School Exchange Year, the stories and relationships created through exchange are among our strongest marketing assets. We’re looking for a Senior Manager, Content & Community to turn those experiences into compelling content, an active community, and sustained organic growth.
In this role, you’ll own how EF High School Exchange Year earns attention and builds engagement across content, social media, creator networks, and our ambassador community. You’ll connect these activities into a coherent program: finding strong stories, developing ideas, making content, activating contributors, and helping that work reach the right audiences.
Based in Boston, you’ll work with your marketing and creative colleagues to help shape the strategic direction, then take ownership of bringing it to life. This role suits someone who combines thoughtful marketing judgment with the initiative and practical skills to build, launch, learn, and improve.
All applicants must submit a portfolio to be considered.
What you’ll own
Content strategy and production
- Build an editorial strategy that connects audience interests with EF High School Exchange Year’s brand and growth priorities.
- Develop distinctive stories, recurring formats, and campaigns for prospective exchange students, parents, and the wider exchange community.
- Personally write, create, edit, and publish content while coordinating contributions from designers, colleagues, ambassadors, and creators.
- Translate ideas into clear briefs and realistic production plans.
- Partner on website and editorial content that supports organic discovery and helps audiences explore the exchange experience.
Social media and organic growth
- Own social strategy, channel priorities, editorial planning, and content performance.
- Develop a recognizable voice and creative approach that makes EF High School Exchange Year relevant to its audiences.
- Make informed decisions about formats, trends, platforms, and distribution opportunities.
- Build a repeatable process for testing ideas and using audience response to improve the work.
- Connect social activity to meaningful audience engagement, discovery, and demand.
Community and ambassadors
- Lead the ambassador program as an integrated part of EF High School Exchange Year’s content, community, and marketing strategy.
- Build relationships with students and alumni who can bring the exchange experience to life.
- Develop content missions, community programming, and participation opportunities that people want to engage with.
- Identify and nurture especially promising contributors and creators.
- Partner with colleagues in our international markets to maintain continuity as participants become return-home ambassadors.
- Set clear expectations for participation, content quality, and responsible storytelling.
Creative collaboration and delivery
- Turn broad marketing direction into initiatives you can independently develop and deliver.
- Brief and guide other team members on publishing, content collection, ambassador administration, and program logistics.
- Work with designers to produce effective creative across channels.
- Partner with the digital/PPC lead to share insights and adapt strong organic content for paid campaigns.
- Coordinate with Marketing Operations on priorities, resources, timelines, and market requests.
Measurement and learning
- Establish practical measures of content effectiveness, community participation, and organic growth.
- Look beyond posting volume and follower counts to understand audience quality, engagement, traffic, and contribution to demand.
- Combine performance data with community feedback to identify what deserves more investment.
- Share clear recommendations about what to continue, change, or stop.
What you’ll bring
- Experience owning content, social, or community programs from strategy through execution, with examples of work you personally helped create.
- Strong editorial judgment: you can recognize a compelling story, develop an interesting angle, and adapt it to an audience and channel.
- Excellent writing and editing skills, alongside practical experience producing social content or short-form video.
- Evidence that you can build something from an initial idea, establish a working process, and improve it over time.
- Experience activating communities, ambassadors, or creators as contributors and collaborators.
- An understanding of organic distribution and how content supports broader marketing goals.
- Comfort using performance data to make creative and commercial decisions.
- The ability to prioritize independently, manage several initiatives, and follow through reliably.
- A collaborative approach and confidence giving constructive creative feedback.
- Sound judgment when working with young people and personal stories, including attention to consent, privacy, and appropriate participation.
- Relevant experience could come from a lean brand team, media company, agency, startup, or creator-led business. The strength of your work and the ownership you’ve demonstrated matter more than a particular career path.
What success looks like
In the first three months
- You understand our audiences, existing channels, ambassador program, and team capabilities.
- You’ve established clear priorities and a workable editorial and production rhythm, launched initial content experiments, and clarified how the team collaborates.
Within six months
- EF High School Exchange Year has a consistent flow of distinctive content, an active network of ambassador and creator contributors, and a clearer understanding of what drives engagement and organic discovery.
Over time
- Content, social, and community make a measurable contribution to brand relevance and demand.
- Successful ideas become repeatable programs, contributors remain engaged, and the team uses evidence to keep improving its creative work.
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect:
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- Exciting business travel opportunities
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run resource groups
- Robust Employee Assistance Program
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
- Discounts at local venues and businesses
- Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
- Compensation range for this role is $85,000-$100,000 per year, based on experience.
About Us
Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.
Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.
EF High School Exchange Year is a non-profit high school foreign exchange program affiliated with Education First. We’ve been promoting global awareness through student exchange for over 40 years. Our ideals are simple: we believe that cultural exchange makes the world a better place. We bring high school students from around the world to live with volunteer host families across the USA for a semester or full academic year. This J-1 Visa exchange program fosters cross-cultural understanding, tolerance, open-mindedness and global connections.
Learn more about EF High School Exchange Year: www.efexchangeyear.org.
