The posting
Job Description
- Ideal Background: Candidates with 3–5 years of dedicated social media experience, ideally coming from a high-growth D2C/B2B brand or a fast-paced agency background.
- Core Focus: Look for a candidate who has strong creative instincts and ability to build content strategies (hands-on with Reels/AI) but is equally comfortable with data analytics, social publishing software, and reporting. Good command of British English is a must.
- Red Flags: Candidates who only do scheduling/posting without data/strategy exposure, or candidates lacking short-form video creation experience. Key Responsibilities & Scope 1. Strategy & Campaign Execution:
- Develop and execute multi-channel social media strategies aligned with brand initiatives, product launches, and growth targets across all social media platforms.
- Manage the master content calendar from ideation to copywriting, asset production, scheduling, and posting. 2. Content Creation & Short-Form Video:
- Conceptualise and produce platform-native multimedia content (Reels, TikToks, carousels, stories, and graphics) in coordination with design team/agency partner.
- Stay ahead of social trends, platform updates, and viral formats to maximise organic reach. 3. Analytics & Continuous Optimisation:
- Monitor, analyse, and report weekly and monthly performance metrics (reach, engagement rate, CTR, conversion rates, follower acquisition) using tools like Sprout Social, Meta Business Suite, and Google Analytics.
- Conduct A/B testing on posting times, creative formats, and copy variants to continually elevate ROI. 4. Community Engagement & Paid Social Alignment:
- Oversee active community management to ensure brand tone consistency across comments and direct messages.
- Collaborate with performance marketing teams to support paid social initiatives (boosted posts, Spark Ads) and align organic efforts with paid funnels. 5. Leadership & Vendor Management:
- Supervise, mentor, and review the output of social media coordinators, juniors, or external agency partners.
- Lead creator/influencer outreach and management from briefing to performance tracking. Qualifications & Technical Requirements Experience: 3–5 years of dedicated social media management experience in an agency or corporate in-house setting. Education: Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or related field. Platform Mastery: Advanced knowledge and proven growth track record across Instagram, TikTok, LinkedIn, YouTube, X, and Facebook. Required Toolset: o Publishing/Analytics: Sprout Social, Hootsuite, Buffer, or Meta Business Suite. o Creative/Editing: Canva, CapCut, Premiere Pro, or Photoshop/Lightroom. o Social Listening: Brandwatch, Meltwater, or native trend analysis tools. Key Soft Skills: Exceptional written communication, eye for design aesthetics, project management skills, and a data-informed decision-making style.



