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Open nowFirst seen 2 days ago

Marketing Lead

EMCD13 open roles

Where
Almaty, Kazakhstan, Remote
Work mode
Remote
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Your applicationOpen nowMarketing LeadEMCD · Almaty, Kazakhstan, Remote

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. EMCD postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: first seen 2 days ago

EMCD median: 2 days open

The posting

EMCD is a global crypto technology company building an ecosystem of innovative products and services.

We are looking for a Marketing Lead to drive growth across the USA, LATAM, and CIS markets.

In this hands-on role, you will own go-to-market strategies, customer acquisition, and marketing performance, working closely with cross-functional teams to deliver measurable business results.

Key Responsibilities

  • Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with business growth and revenue targets.
  • Drive customer acquisition and lead generation, working closely with Sales and Business Development teams to attract and convert miners.
  • Identify, test, and scale new growth channels and marketing opportunities, focusing on measurable business impact.
  • Lead marketing launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis.
  • Strengthen EMCD's brand presence and visibility across mining media, industry communities, and digital channels.
  • Manage marketing budgets and optimize campaign performance, CAC, ROI, and conversion rates across regions and channels.
  • Build data-driven marketing processes, including attribution, funnel analytics, CRM tracking, and performance dashboards.
  • Coordinate cross-functional teams, including PR, SEO, SMM, Design, Content, Events, and Analytics, to deliver integrated marketing initiatives.
  • Develop retention, reactivation, and upsell initiatives in collaboration with the CRM team to increase miner engagement and lifetime value.
  • Track and report key marketing metrics, campaign performance, and business results to senior leadership.

Requirements

  • 5+ years of experience in marketing, growth marketing, or product marketing.
  • Experience in crypto, Bitcoin mining, fintech, or hardware/infrastructure-related industries.
  • Proven track record in performance marketing, demand generation, and customer acquisition, supported by measurable results.
  • Strong analytical skills and experience working with CAC, LTV, ROI, conversion funnels, attribution, and marketing dashboards.
  • Experience developing and executing marketing strategies across international markets.
  • Ability to identify growth opportunities, prioritize initiatives, and deliver results in a fast-paced environment.
  • A proactive, hands-on approach with strong ownership and cross-functional collaboration skills.

Nice to Have

  • Understanding of the Bitcoin mining ecosystem, including mining pools, hashrate, ASICs, hosting, and miner economics.
  • Established network within mining media, industry communities, or among crypto and mining KOLs.
  • Experience in B2B marketing and account-based marketing targeting large clients.
  • Knowledge of the US mining market.
  • Spanish language skills.

What Makes This Role Exciting

  • International growth: Drive EMCD's expansion into key global mining markets, including the USA and LATAM.
  • Real business impact: Directly influence miner acquisition, connected hashrate, and revenue growth.
  • Ownership and autonomy: Take the lead in shaping marketing strategies, testing new approaches, and driving execution.
  • Challenging opportunities: Discover new growth channels and build effective marketing strategies in a rapidly evolving industry.
  • Cross-functional collaboration: Work closely with business leaders, product teams, and marketing specialists to turn ideas into results.

Join EMCD and help shape the future of Bitcoin mining worldwide!

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