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Open nowPosted 8 days ago

Head of Performance Marketing

ether.fi15 open roles

Where
Cayman
Work mode
On site
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Your applicationOpen nowHead of Performance Marketingether.fi · Cayman

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ether.fi's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. ether.fi postings stay open a median of 23 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 8 days ago

ether.fi median: 23 days open

The posting

ABOUT US

ether.fi http://ether.fi/ is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications.

The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash https://dune.com/ether_fi/etherfi-cash and Stake https://dune.com/ether_fi/etherfi.

POSITION OVERVIEW

We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works.

WHAT YOU'LL DO

- Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget

- Build and run our SEO and AEO programs

- Source and manage UGC (user-generated content) creators to produce ad creative at volume

- Set up the tracking and reporting that ties spend to active users, by channel and by cohort

- Cut what doesn't work quickly and scale what does

WHAT WE ARE LOOKING FOR

- 2+ years of hands-on performance marketing experience

- You've run SEO, AEO and paid ads yourself, not only managed people who did

- Ideally you've done this in-house at a fintech; agency experience is fine too

- A data background: you're comfortable pulling and analyzing your own numbers

- Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality

- Plus if you've run UGC programs

- Crypto experience is not required

PERKS AND BENEFITS

- Competitive salary, performance-based incentives, and token allocation grant

- Opportunity to work on multi-billion dollar products as part of a small team

- Health, dental, and vision insurance plans

- Global team with opportunity for travel and working out of our 4 offices around the world

- 4 weeks work from anywhere

- Exciting company events and team-building off-sites

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  1. A CV for this posting

    Written against ether.fi's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on ether.fi's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    ether.fi's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

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  6. The interview in your calendar

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    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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