The posting
- / ABM Manager Amsterdam - Marketing Department ABM Manager Located in Amsterdam, our EMEA HQ offices are a stone's throw away from the beautiful NEMO Science Museum, and the Amsterdam Central train station. Famous for its breathtaking architecture, canals, and over 881,000 bikes, Amsterdam is a city that's easy to fall in love with. As a Field Marketing Manager for( region), you will be responsible for the development and execution of regional marketing programs that support pipeline growth, account engagement, and customer acquisition. You will work closely with the Senior Field Marketing Manager and regional sales teams to implement effective Account-Based Marketing (ABM) strategies across the 1:1, 1: few, and 1: many approaches. Your role will involve the hands-on execution of marketing tactics, from events and digital campaigns to content development and reporting, ensuring alignment with both regional and global marketing strategies. What you'll do - ABM Strategy & Execution - Implement 1:1, 1: few, and 1: many ABM campaigns targeting specific accounts and segments, ensuring high levels of personalization and engagement. - 1:1 ABM: Support high-priority accounts by creating customized campaigns that target key decision-makers, in close collaboration with sales teams. - 1: few ABM: Execute targeted campaigns for clusters of accounts with similar profiles, leveraging multi-channel strategies to increase engagement and pipeline growth. - 1: many ABM: Drive broader, scalable ABM programs that generate awareness and engage larger groups of target accounts using digital, events, and content marketing tactics. Pipeline Generation & Acceleration - Develop and execute marketing initiatives that drive demand and accelerate opportunities, contributing to the overall pipeline growth in alignment with sales objectives. - Support key marketing events, webinars, and content creation initiatives that engage prospects and custome...



