The posting
adidas Manager CX Optimization Purpose & Overall Relevance for the Organization An exciting opportunity has opened for an entrepreneurial, data-driven decision-maker to join our growing eCommerce organisation. As part of the Consumer Experience (CX) Optimization Team within Europe eCom, you will be responsible for driving optimization and experimentation across key user journeys, helping shape strategy while delivering measurable commercial impact across adidas .COMCOM and the Flagship App. In this role, you will contribute to the development and execution of the experimentation, optimization and personalization strategy within the Browse & Decide pillar, with a focus on optimizing mid-funnel experiences to improve product discovery, consumer decision-making, engagement and conversion across the digital experience. With a strong understanding of consumer behaviour and market dynamics, you will translate insights into actionable recommendations that improve business performance and the consumer experience. By identifying and prioritising high-value opportunities, you will help focus efforts on the areas with the greatest potential impact. You will help shape the experimentation roadmap, audience strategy and personalization approach, ensuring initiatives are aligned to consumer needs, commercial priorities and broader business objectives. The ideal candidate brings a proven track record in digital optimization, with experience in A/B testing & personalization. You're confident in translating data into meaningful test hypothesis and behavioural insights that drive performance. You will work closely with cross-functional stakeholders across the EU Market, Global Product, Analytics and Trading teams. You'll help scale successful initiatives and champion a 'Consumer First' mindset through data-informed experimentation - ensuring we deliver the best possible experience for our consumers. Key Responsibilities - Support the A/B te...



