Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 28 hours ago

Director, Performance Creative Strategy – Casino

Fanatics Betting & Gaming91 open roles

Where
Leeds, England, United Kingdom; London, England, United Kingdom; Manchester, England, United Kingdom
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Performance Creative Strategy – CasinoFanatics Betting & Gaming · Leeds, England, United Kingdom; London, England, United Kingdom; Manchester, England, United Kingdom

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Fanatics Betting & Gaming's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. Fanatics Betting & Gaming postings stay open a median of 25 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 28 hours ago

Fanatics Betting & Gaming median: 25 days open

The posting

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Primary Focus:

As Director, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for defining the strategic priorities, audience opportunities and learning agenda that shape Fanatics Casino performance creative. You’ll uncover the hooks, angles and player insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why. This role is the strategic link between player insight, creative development and performance results, ensuring the right problems are being solved and that learnings continuously inform future briefs across acquisition, engagement and retention.

This position reports directly to the Senior Director, Performance Creative & GTM, and manages one Associate, Performance Creative.

Key Responsibilities:

  • Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
  • Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
  • Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
  • Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
  • Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
  • Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
  • Write concise test readouts and maintain a living library of what works for Casino players.
  • Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs
  • Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins. Partner with the Casino Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
  • Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
  • Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
  • Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms, working closely with the Casino Creative Studio.
  • Present performance learnings and recommendations in GTM forums and monthly reviews, turning results into a clear story for senior leadership.
  • Lead, mentor and develop an Associate, building their craft in briefing, analysis and testing.

How This Role Connects Across the Team:

  • Partners with the internal producer, who owns production timelines and delivery, to keep briefs, priorities and the content calendar aligned.
  • Partners with the Casino Creative Studio and Integrated Marketing to shape high-quality output, providing direction and feedback while respecting executional ownership.
  • Partners with Brand and Integrated Marketing to embed performance best practice into campaigns, ensuring work is both distinctive and built to perform across the funnel.
  • Partners with Media, Analytics and CRM to define success measures, read results and feed learnings back into strategy.
  • Works with Legal, Compliance and Creative Operations to keep all creative compliant and aligned with Responsible Gaming standards.
  • Partner with the affiliates teams to produce UGC briefs aligned to channel best practice, adapting content that’s optimised for performance (via creative briefs)

Skills & Qualifications:

  • 8+ years of experience in creative strategy, performance creative or brand strategy, including 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business.
  • Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
  • Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats.
  • Proven track record building and running creative testing programs at volume.
  • Strong analytical skills, with the ability to read performance data, size results and translate them into clear recommendations.
  • Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to an executive readout.
  • Experience influencing brand and integrated campaigns across matrixed teams without direct ownership.
  • Experience managing and developing direct reports.
  • Willingness to travel occasionally for team meetings and Fanatics events.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

#li-JM3

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Fanatics Betting & Gaming's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Fanatics Betting & Gaming's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Fanatics Betting & Gaming's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.