The posting
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
Retail Manager, Fanatics Korea
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.
As we continue to scale our global platform, the Retail Manager, Fanatics Korea will play a critical role in building and expanding Fanatics Korea's offline retail presence nationwide.
ROLE OVERVIEW
The Retail Manager, Fanatics Korea holds full ownership of the company's entire offline retail business in Korea, from launching the first store to scaling a nationwide portfolio of permanent and pop-up locations. This is a strategic, foundational role responsible for site selection, operational framework design, revenue target achievement, and building an organization from the ground up. The Retail Manager, Fanatics Korea delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:
- Partner closely with HQ teams across Merchandising, Marketing, and Product to align retail execution with broader business priorities and brand standards.
- Manage relationships with licensing partners and external stakeholders to ensure operational alignment and mutual accountability.
- Serve as the primary retail voice in cross-functional planning, contributing field insights to inform product, marketing, and go-to-market decisions.
People Leadership:
- Recruit, train, and evaluate store managers and frontline staff to build a high-performing, fan-focused retail organization.
- Design the organizational structure of the retail team and lead with clarity as headcount grows alongside the store footprint.
- Drive performance-based people management, setting expectations, providing coaching, and holding teams accountable to results.
Fan & Customer Impact (Obsessed with Fans)
- Ensure all store operations align with Fanatics Korea brand guidelines and visual merchandising standards to deliver a consistent, premium fan experience.
- Enhance customer experience and service quality across all permanent and pop-up retail formats.
- Implement operational improvements informed by frontline field insights and direct customer feedback.
- Champion a store environment that reflects genuine passion for sports and fandom, resonating with KBO, MLB, and broader sports fans across Korea.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
- Develop and execute nationwide retail operation strategies suited to an early-stage, high-growth environment, building the playbook from scratch where none exists.
- Identify and evaluate new store sites, applying both data-driven analysis and market intuition to expansion decisions.
- Apply AI tools, Excel, and analytics platforms to continuously improve inventory management, sales forecasting, and KPI tracking.
- Demonstrate a proactive problem-solving mindset, navigating ambiguity and adapting quickly as the business scales.
Ownership & Execution (Determined & Relentless Mindset)
- Own store-level sales, costs, and KPIs end to end — analyzing performance, identifying gaps, and driving corrective action with urgency.
- Establish and continuously improve operational processes and SOPs to support consistent execution across a growing multi-location portfolio.
- Plan and execute new store openings, overseeing site setup and launch timelines, and driving post-opening stabilization and early-stage revenue growth.
- Deliver against revenue targets with a relentless focus on results, operating with the accountability and ownership of a business founder.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
- Apply AI and technology to improve efficiency, quality, and outcomes
- Use data and digital tools to inform decisions and enhance performance
- Demonstrate curiosity and adaptability in adopting new technologies and ways of working
- Contribute to a culture of innovation and continuous improvement
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:
- 5+ years of retail operations experience spanning store management, operations planning, and multi-location management.
- Demonstrated experience opening both permanent stores and pop-up locations, from site selection through post-launch stabilization.
- Hands-on experience in inventory management, sales analysis, and KPI management in a retail context.
- Data-driven decision-making ability with proficiency in AI tools, Excel, and basic analytics platforms.
- Background in sports licensing, sports merchandise, or fan merchandise, with a genuine interest in and understanding of KBO, MLB, or other sports.
- Experience recruiting, hiring, and developing a retail team, with the ability to build organizational structure in a scaling environment.
- Proactive, adaptable mindset suited to early-stage or startup environments where processes and infrastructure are still being established.
- Fluency in Korean required; business-level English or Japanese communication ability preferred.
WORK LOCATION
Hybrid: The primary place of performance of this role is the Company's office located in Seoul Korea, subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
ABOUT US Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
ABOUT THE TEAM Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset
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