The posting
Role Summary
We are looking for a driven and creative Digital Marketing Manager to lead our digital presence and drive brand growth across global markets. This role combines strategy and execution — ideal for someone who enjoys building, testing, and scaling digital initiatives across social media and e-commerce platforms.
Key Responsibilities
Digital & Social Media Management
· Manage and grow the company’s global social media platforms, including Instagram, Facebook, and X
· Develop engaging content strategies to drive brand awareness, engagement, and community growth
· Explore and launch new platforms (e.g., YouTube and other emerging channels)
E-commerce & Marketplace Management
· Oversee digital storefronts across platforms such as TikTok Shop, Shopee, Lazada, Guardian, Watsons, and Unity
· Optimise product listings, campaigns, and platform performance to drive sales and visibility
Marketing Strategy & Growth
· Develop and execute strategic digital marketing plans to increase brand awareness, traffic, and conversions
· Identify growth opportunities across channels and continuously improve performance
SEO & Paid Advertising
· Drive SEO optimisation efforts to improve organic visibility and search rankings
· Plan, execute, and optimise paid advertising campaigns (e.g., Meta, Google, TikTok Ads)
Analytics & Reporting
· Establish clear performance metrics (KPIs) across all digital channels, including social media, e-commerce, SEO, and paid campaigns
· Track and monitor key indicators such as traffic, engagement, conversion rates, sales performance, and ROI
· Prepare and submit weekly performance reports with concise insights, key learnings, and actionable recommendations
· Provide regular updates on campaign effectiveness, growth trends, and areas for improvement
· Translate data into clear business insights to support decision-making and strategy refinement
Innovation & Continuous Improvement
· Proactively identify new tools, trends, and approaches to enhance digital performance
· Test, learn, and refine strategies to improve effectiveness and ROI
Cross-Functional Collaboration
· Work closely with internal teams and Management to align marketing initiatives with business goals
· Support integrated campaigns across online and offline channels
Requirements
· Bachelor’s degree in Marketing, Business, or a related field
· Proven experience in digital marketing, social media management, and/or e-commerce platforms
· Strong understanding of SEO, paid advertising, and digital analytics tools
· Hands-on experience with platforms such as Meta, Google Ads, TikTok, Shopee, Lazada, etc.
· Analytical mindset with the ability to translate data into insights and actions
· Strong communication and stakeholder management skills
· Driven, organized and possess business acumen



