Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days agoWe saw it 82 min after it went up

CRM Marketing Manager

Fender32 open roles

Where
London
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowCRM Marketing ManagerFender · London

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Fender's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. Fender postings stay open a median of 26 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 3 days ago

Fender median: 26 days open

The posting

CRM Marketing Manager

At Fender Musical Instruments Corporation (“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We seek an analytical and creative CRM Marketing Manager to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will help grow our existing CRM eCommerce programs within EMEA. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements. The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases.

About the Job:

  • Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
  • Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.
  • Partner with eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.
  • Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.
  • Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.
  • Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.
  • Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.
  • Lead internal and external design and copy resources to drive asset and content creation and delivery.
  • Maintain and enhance the CRM platforms, ensuring data accuracy, integrity, and compliance with regulations
  • Own the QA process for emails and related landing page content, including detailed proofreading for clarity, grammar, spelling, linking, and overall user experience.

What You Need:

  • Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
  • Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.
  • Strong understanding of customer segmentation, behaviour, and consumer insights
  • Notable experience in consumer-facing product marketing and subscription-based products
  • Background in content planning, briefing, and strategy
  • Ability to see from the consumer’s perspective and serve as their advocate
  • Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
  • Demonstrated critical thinking skills with an ability to make decisions for the business
  • Team player; ability to work proactively with all business divisions and drive results
  • Previous experience building a CRM program
  • Experience managing projects through Workfront, Trello, or similar platforms
  • Solid understanding of GDPR and its effects on CRM
  • Effective cross-functional communication and organisational navigation

About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Fender's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Fender's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Fender's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.