The posting
FILINVEST LAND, INC. The Cluster Head is directly involved in the development of the clusters projects from inception to completion and turnover of the property. Spearheads the clusters growth by driving and strategizing for sales, operational efficiency and profitability. Responsible in the analytical aspects of the projects which include but not limited to market and target analysis, site analysis, financial feasibility, etc. Conceptualizes and implements effective marketing campaigns and is responsible in sales forecasting to ensure financial stability of the projects under the cluster. Handles and oversees people management, training and succession planning.
KEY FUNCTIONS/DUTIES AND RESPONSIBILITIES:
PROJECT CONCEPTUALIZATION
- Recommends the highest and best use of the property based on the market and competitor scan.
- Maximizes the site's physical attributes to produce the best value of Inventory considering the development cost.
- Prepares financial feasibility of the assigned project for the assigned projects.
PROJECT PLANNING
- Prepares conceptual brief of the project which Includes but not limited to theme or concept of the architecture, product type, competitive benchmark, schedule or timelines, zoning requirements, open spaces and amenities.
- Drives the Project Planning and Design to come up with the best product offering and specifications that meet the cost and price for the target market
- Coordinates directly with Permits and Licenses for all necessary permits prior to the commencement/construction of the project.
PROJECT IMPLEMENTATION
- Prepares financial analytical review between project's budgeted costs and expenses versus the actual costs and expenses.
- Conceptualizes marketing ideas based on the target and market analysis.
- Formulates sales and marketing programs and prepares sales forecast for various projects.
- Sets pricelist and recommends new pricing level as needed.
- Directs the Implementation of promos and incentives for sellers and buyers and analyzes its effectiveness.
- Supervises effective sales activities to achieve productivity targets
- Ensures productivity of open houses and other sales and marketing activities.
- Supervises the Inventory Management of the cluster projects
- Oversees Contractor and PMCM adherence to the Projects Master Delivery Schedule
- Supervises all administrative requirements, policies, procedures and other HR and Admin-related activities.
PROJECT TURNOVER
- Oversees the entire turn-over process and monitors the turn-over and acceptance rate of customers.
- Sets quality standards and timetable to ensure smooth turn-over of units to customers.
PROPERTY MANAGEMENT
- Manages maintenance fund (I.e. collection and disbursement).
- Coordinates and manages the work of other units involved in the project.
- Facilitates the formation of Home Owners Association or Condo Corp.
- Oversees conveyance of the project to the Condo Corp
SALES AND MARKETING
- Approves, monitors and oversees the budget for Sales and Marketing (S&M) for new and existing projects of the cluster
- Approves the Go To Market Plan for new projects and sustaining Marketing Plan for existing projects
- Creates and implements Sales Plan and growth strategies for the cluster
- Conducts meetings, interviews and trainings with Sales Partners and Brokers as needed.
- Adjusts sales activities based on the allotted budget and reallocates budget as needed
- Supervises the placement of effective visuals to generate greater project awareness
- Directs the fast and efficient preparation of communication and/or marketing plans and ensures proper execution of all marketing campaigns in all channels.
- Monitors the quality and quantity of all marketing collaterals from creation to production
QUALIFICATIONS
- Bachelor's degree in Real Estate, Business Administration, or any related field.
- Minimum 10-15 years of experience in real estate development, with a focus on project management.
- Proven track record of successfully delivering complex real estate projects on time and within budget.
- Strong understanding of real estate development processes, including feasibility studies, design, construction, and costing and financial management, and sales and marketing (traditional and digital)
- Knowledge of local real estate regulations and permitting processes.
- Experience in working with government agencies and regulatory bodies.
- Ability to work under pressure and meet tight deadlines.
- Familiarity with sustainable development practices and green building standards.
- Excellent communication and interpersonal skills.
- Experienced in project management software and tools.
- Strong analytical and problem-solving skills.
