The posting
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
FloSports is a world-class sports media company dedicated to serving passionate sports fans through live events, original content, breaking news, highlights, rankings, and in-depth coverage across more than 25 sports.
We are seeking an experienced, strategic, people-first Director, Content (FloTrack) to lead the content strategy and day-to-day creative operations of FloTrack, a destination for track and field, cross country, and road/trail racing coverage.
This leader will be responsible for growing FloTrack's audience, strengthening its content authority, driving subscription acquisition and engagement, and maximizing the impact of our content across digital and social platforms.
The ideal candidate combines a deep understanding of track and field with strong content instincts, commercial awareness, operational discipline, and exceptional people leadership. They will establish a clear vision for FloTrack, empower a high-performing team, and foster a collaborative, accountable, and inclusive culture.
RESPONSIBILITIES:
- Content Strategy & Leadership
- Provide hands-on creative leadership at priority FloTrack events, working directly with content teams to identify compelling stories, maximize athlete access, and develop differentiated coverage experiences.
- Establish a credible and authoritative voice for FloTrack that goes beyond reporting news and results to consistently provide the context, analysis, and storytelling that help audiences understand why performances, athletes, and moments in the sport matter. Ensure this perspective is reflected across all content, particularly social media, video descriptions, and event coverage.
- Own and execute FloTrack's content strategy, establishing a compelling year-round content calendar spanning professional, collegiate, high school, and international track and field. Develop and lead comprehensive annual and seasonal content strategies, establishing clear themes, original programming priorities, and storytelling plans well in advance of major events. Ensure the team has the time, direction, and creative freedom necessary to develop differentiated coverage.
- Lead coverage planning for major competitions, championships, athlete storylines, breaking news, and FloSports rights properties.
- Establish content priorities that balance audience demand, subscription opportunities, brand authority, and available resources.
- Oversee the development and execution of original storytelling, news coverage, analysis, rankings, interviews, and event-related content.
- Maintain high standards for content quality, accuracy, timeliness, creativity, and storytelling.
- Identify emerging athletes, narratives, formats, and audience trends that strengthen FloTrack's position within the sport.
Audience Growth & Business Performance
- Develop and execute content strategies that grow FloTrack's audience, deepen fan engagement, and drive measurable business results.
- Partner with Sales, Marketing, Rights Acquisition, Global Partnerships, Live Production, and other cross-functional teams to maximize content reach, discovery, and conversion.
- Support subscriber acquisition, retention, and engagement through compelling content coverage and effective promotion of live events.
- Use audience analytics, subscription performance, search trends, and social metrics to inform content decision-making.
- Identify opportunities for original programming, content monetization, sponsorship integration, and new audience development.
- Establish and monitor clear performance goals across content traffic, social engagement, video consumption, audience growth, and subscription contribution.
- Lead the development of a dedicated YouTube strategy focused on original programming, audience growth, discoverability, monetization, and maximizing the value of FloTrack's live event and archival content.
Team Leadership & Development
- Lead, coach, and develop FloTrack's content team, establishing clear expectations, accountability, and opportunities for professional growth.
- Establish regular creative development and brainstorming processes that empower team members to originate ideas, contribute to strategic direction, and take pride and ownership in the content they produce.
- Foster a culture built on trust, transparency, collaboration, constructive feedback, and mutual respect.
- Conduct regular one-on-ones, performance conversations, and professional development planning.
- Empower team members to take ownership of their work while providing the direction, support, and resources needed to succeed.
- Build strong communication and collaboration across team members, shared Content functions, and other FloSports departments.
- Proactively address challenges, resolve conflicts, and create an environment where employees feel heard, supported, and motivated.
- Attract, develop, and retain talented content professionals who share a passion for digital storytelling.
Operational & Financial Management
- Oversee FloTrack's day-to-day content operations, content workflows, staffing priorities, and coverage assignments.
- Develop and manage content budgets, including travel, freelance contributors, contract labor, and promotional investments.
- Allocate resources based on strategic priorities, anticipated business impact, and operational needs.
- Establish effective processes for planning, communication, execution, and performance reporting.
- Coordinate content and organic promotional coverage of FloSports events with internal stakeholders, ensuring clear responsibilities and efficient execution.
- Maintain operational flexibility to respond to breaking news, emerging opportunities, and changes in the competitive landscape.
- Identify opportunities to improve productivity, streamline workflows, and maximize return on content investment.
Cross-Functional Collaboration & Industry Relationships
- Serve as FloTrack's primary content leader, collaborating with FloSports leadership and teams across Marketing, Rights Acquisition, Product, Sales, and other functions.
- Build strong relationships with athletes, coaches, agents, and other industry personalities to develop exclusive access, original storytelling opportunities, and recurring content franchises that strengthen FloTrack's connection with its audience.
- Partner with rights holders, event organizers, athletes, coaches, agents, and industry stakeholders to strengthen FloTrack's coverage and relationships.
- Collaborate with Creative and Social teams on original video, digital franchises, promotional campaigns, and emerging content formats.
- Support commercial partnerships and sponsored content opportunities while maintaining integrity.
- Represent FloTrack and FloSports professionally within the broader track and field community.
KNOWLEDGE, SKILLS AND ABILITIES:
Required
- 7+ years of experience in digital media, content, or a related field, including meaningful people-management experience.
- Demonstrated success developing and executing content strategies that drive measurable audience growth and engagement.
- Strong knowledge of the track and field landscape, including major competitions, athletes, governing bodies, and relevant media platforms.
- Proven ability to lead, motivate, and develop teams while building a positive, high-performing work environment.
- Exceptional content judgment, storytelling instincts, and understanding of digital content production.
- Experience managing budgets, prioritizing resources, and overseeing multiple simultaneous projects.
- Strong analytical skills and the ability to translate performance data into actionable content strategies.
- Excellent communication, organizational, relationship-building, and problem-solving skills.
- Ability to work effectively in a fast-paced, deadline-driven environment, including occasional nights, weekends, and travel around major sporting events.
- Demonstrated experience developing and launching original content concepts, programming formats, and creative franchises that differentiate a media brand, build audience engagement, and establish a distinctive content identity and voice.
- Experience leading content and creative coverage of major live sporting events, including on-site production, athlete interviews, breaking news, and real-time storytelling.
- Proven experience leading and developing creative teams, fostering a culture of collaboration, experimentation, original thinking, and individual creative ownership.
- Strong content judgment and demonstrated ability to communicate the significance of sports performances and storylines through compelling, context-rich storytelling across digital and social platforms.
Preferred
- Experience leading content teams within a sports media organization.
- Established relationships within the track and field community.
- Experience developing content strategies that support subscription-based digital media businesses.
- Strong understanding of organic social media, SEO, audience development, and digital video distribution.
- Experience managing coverage of major international, collegiate, or professional sporting events.
- Familiarity with content monetization, branded content, and cross-functional commercial partnerships.
- Proven experience developing platform-specific video and social content strategies, particularly on YouTube, with demonstrated success in audience development, engagement, and monetization.
BONUS
What Success Looks Like
The Director, Content (FloTrack) will be evaluated on their ability to deliver results across four core areas:
1. Content Excellence & Brand Leadership
- Deliver distinctive, timely, and high-quality coverage that strengthens FloTrack's authority in track and field.
- Establish a clear content identity and content strategy that consistently serves passionate fans.
- Establish a comprehensive annual and seasonal content strategy, including new original programming concepts and clearly defined content priorities.
- Establish FloTrack as a trusted and authoritative voice in the sport, consistently delivering the context, analysis, and perspective that help audiences understand why performances, athletes, and moments matter—not simply what happened.
2. Audience Growth & Business Impact
- Grow qualified audiences across owned and distributed platforms.
- Demonstrate measurable contributions to subscription acquisition, audience engagement, and content monetization.
- Optimize content and promotional investments against business priorities.
- Implement a distinct YouTube growth and monetization strategy, with measurable progress against agreed performance targets.
- Demonstrate how content initiatives are contributing to audience development, subscriber engagement, sponsorship opportunities, and increased value from media rights.
3. Team Leadership & Culture
- Build and maintain an engaged, collaborative, and accountable team.
- Develop employees through meaningful coaching, clear communication, and consistent performance management.
- Foster a culture of trust, ownership, and continuous improvement.
- Encourage and foster employee engagement, creative ownership, collaboration, and retention.
4. Operational Execution
- Consistently deliver effective content coverage and promotional execution around priority events and storylines.
- Manage budgets and resources responsibly while adapting to evolving business needs.
- Establish efficient, scalable workflows and strong cross-functional partnerships.
- Establish advance coverage plans for major events, with clear creative direction and differentiated storytelling opportunities.
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week
