The posting
Job Description
Integrated Commercial Marketing Manager
Location: Remote within the United States (Eastern or Central Time Zones required; Eastern Time Zone preferred)
The Integrated Commercial Marketing Manager develops and executes integrated marketing strategies that drive growth, increase customer engagement, and deliver measurable business results. This role translates business, product, and commercial objectives into coordinated marketing plans across digital and traditional channels, including web, email, social media, events, websites, and customer campaigns.
Partnering closely with Product Management, Commercial Leadership, and the FHS Centralized Marketing team, this position owns marketing strategy, campaign prioritization, messaging, customer journey development, and performance measurement. While campaign execution is managed through the centralized marketing team, this role ensures all activities are aligned to business priorities and work together to create a seamless customer experience.
The successful candidate will leverage data and customer insights to optimize marketing investments, measure ROI, and continuously improve performance. They will lead cross-functional initiatives that increase brand awareness,
Commercial Marketing Strategy & Growth
- Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue.
- Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives.
- Measure performance, optimize marketing investments, and drive ROI.
Brand, Demand Generation & Customer Experience
- Drive brand awareness, demand generation, and customer retention through integrated marketing programs.
- Own customer messaging, website strategy, marketing content, and customer journey development.
- Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials.
- Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives.
- Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans.
- Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.
- Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.
- Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges.
Preferred Qualifications
- Experience in healthcare, technology, SaaS, industrial, or regulated markets.
- Demonstrated success developing integrated marketing strategies and demand generation programs.
- Experience with digital marketing, website management, social media, email marketing, and events.
- Strong analytical skills with the ability to connect marketing activities to business outcomes.
- Ability to influence and lead across functions without direct authority.
About Us
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke Health Solutions
Fluke Health Solutions (FHS), an operating company of Fortive, is comprised of 3 industry leaders – LANDAUER, Fluke Biomedical, Victoreen, and RaySafe. We lead the biomedical and radiation detection markets with innovative products and services to keep customers, patients, and clients safe. Our portfolio of products includes software, biomedical test equipment, radiation measurement and radiation detection.
The Fluke Health Solutions vision is to empower our everyday heroes to focus only on protecting lives.
We Are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].
