The posting
B2B Appointment Setter
Compensation:
- Base: $2500 USD/month + $50 USD per qualified booked call
- Our Target: 15 qualified booked calls per month (realistic earnings $3,250+/month, uncapped)
📧 Apply Here to Stand Out: [https://airtable.com/appxjolmR...]
Connect With Us:
- 🔗 LinkedIn: https://www.linkedin.com/in/braden-ricchini-1b5b64324/
- 📧 Twitter/X: https://x.com/BradenRicchini
- 🌐 Company: gpsocials.com
This position is fully remote. We're specifically hiring from LATAM and you must be available to work EST business hours for real-time collaboration.
The Opportunity:
We're not just another content agency. We're a fully remote content growth partner managing 100,000+ followers and generating hundreds of thousands of monthly views for our B2B clients. Some of whom are making $8,000,000+ in annual revenue. Plus, we've tripled our own revenue in the last year.
Here's What Makes Us Different:
- 📈 Proven Growth Track Record: We've 3x'd our business while maintaining quality - our clients' content actually generates leads and builds brands
- ⚡ Small Team = Massive Growth Potential: Work directly with the founder, acquire skills rapidly, and shape the trajectory of a fast-scaling agency
- 🎬 Real Impact, Real Results: The calls you book directly fuel our growth and put you at the center of every new client we sign.
Your Mission (Should You Choose to Accept It):
You'll own the top of our sales pipeline - turning LinkedIn conversations and inbound leads into booked calls on Braden's calendar. This isn't about spray-and-pray outreach or copy-paste scripts. You'll build real conversations with B2B founders and marketers, qualify them fast, and hand off warm, ready-to-buy prospects. Every call you book is a shot at a high paying client for GP Socials.
The Role: B2B Appointment Setter
Core Responsibilities:
1. LinkedIn Outbound & Conversation Management
- Run daily LinkedIn outreach to qualified B2B founders, marketers, and decision-makers
- Use AI to personalize opening messages based on the prospect's content, company, and role (no generic blasts)
- Manage 50-100+ active LinkedIn conversations at a time without dropping threads
- Handle objections in DMs and move qualified prospects toward a booked call
- Track every conversation in our CRM with clear status, notes, and next steps
2. Inbound Lead Follow-Up
- Respond to inbound leads from our content, referrals, and marketing FAST
- Qualify leads against our ICP (B2B businesses doing $1M-$10M in revenue)
- Book discovery calls directly onto Braden's calendar
- Send pre-call confirmations and reduce no-show rates with reminder sequences
3. Pipeline Hygiene & Reporting
- Keep the CRM clean: accurate stages, follow-up tasks, and conversation history
- Report daily on outreach sent, replies, booked calls, and show rates
- Flag patterns in objections and reply data so we can sharpen our messaging
- Follow written SOPs for outreach cadences, qualification, and handoff
Who You Are:
Non-Negotiables & Must-Haves
Deal-Makers (You Need ALL of These):
- ✅ B2B Agency or SaaS Setting Experience: I do not care about years worked. All I care about is if you have booked calls with B2B businesses
- ✅ Writes Like a Human: You can write DMs that sound like a real person, not a bot. You understand tone, pacing, and how to earn a reply in 2-3 sentences.
- ✅ Fluent Written English: Your written English is clean enough that founders in the US won't clock you as a non-native speaker over DM. (Spoken English is a plus, but writing is the non-negotiable.)
- ✅ CRM Discipline: You don't forget follow-ups, you don't lose threads, and you can be trusted to keep the pipeline clean without reminders. I should be able to look in the CRM and understand everything
- ✅ Availability: Available to work EST business hours (9am-5pm EST) Monday-Friday for real-time collaboration and inbound response.
Deal-Breakers (Any of These = Not a Fit):
- ❌ No proven B2B setting experience
- ❌ Rely on copy-paste templates and mass-blast tactics
- ❌ Written English that reads as broken, stiff, or obviously AI-generated
- ❌ Can't show specific numbers (calls booked, show rate, deals closed-won) from a previous setting role
- ❌ Unwilling to work EST hours or live inside a CRM all day
- ❌ Looking for a passive role
You're Perfect If You:
- Get fired up about finding the exact line that makes a cold prospect say "yeah, let's talk"
- Think in reply rates, show rates, and close rates - not just messages sent
- Treat DMs like a craft, not a grind
- Have run setting for a B2B agency or SaaS before and can talk about what worked and what flopped
The Package: What's In It for You
💰 Compensation:
- Base: $2500 USD/month + Commission
- Performance Bonus: $50 USD per qualified booked call that shows up to the discovery call
- Our Target: 15 qualified booked calls per month (realistic earnings $2,500+/month, uncapped)
- The more calls you book, the more we make and the more you make. No ceiling.
🎯 The Perks:
- 💻 Fully remote - work from anywhere in LATAM with a laptop and stable internet
- ⚡ Work directly with the founder - no sales manager layers, no bureaucracy
- 📚 Rapid skill acquisition - you'll learn B2B sales, positioning, and pipeline management from the inside of a scaling agency
- 🚀 Shape our growth - you're the first setter we're hiring. The playbook you help build is the playbook we'll scale. Great to leverage your experience in future endeavors
🌟 The Real Benefits:
- Book calls for an agency that actually closes them - you won't be stuck in a pipeline where good leads go to die
- Work inbound + outbound - you're not just cold-DMing strangers, you're also converting warm leads from real content
- Your work has a direct line to revenue - every call you book is tracked, and every client signed came from a call on the calendar
- Join a company that tripled revenue in a year and is building the most reliable content growth partner for B2B businesses
Our Values: The DNA of GP Socials
- ⚡ Speed - Speed creates room for unavoidable errors. We move fast, test quickly, and iterate relentlessly.
- 🎯 Ownership - Everyone makes mistakes, but we'll go further when we own them and learn from them. No excuses, just solutions.
- 💪 Grit - The more hits you can take, the more unstoppable you become. We embrace challenges as opportunities to prove what we're made of.
- 🏆 Excellence - Good isn't good enough. We're building the best content growth partner for B2B businesses, and that requires excellence in everything we do.
The Process: Fast, Transparent, Respectful
- Apply with resume + 3-minute Loom video (details below)
- Setting Work Sample - Complete a real outreach + qualification task for an actual scenario
- Deep Dive with Braden - Expectations discussion, portfolio review, and your questions answered
- Offer within 5 business days of final interview
Ready? Here's How to Stand Out:
📧 Apply Here: [https://airtable.com/appxjolmR.
Include:
- Your resume/LinkedIn and any proof of past setting results (booked call numbers, show rates, closed deals you contributed to, screenshots of pipeline dashboards, etc.)
- A 3-minute Loom video covering:Your biggest setting win (specific numbers: calls booked per month, show rate, deals closed - the more specific, the better) Why GP Socials specifically (not just "I need a job") The core value from above that resonates most with you and why
Optional but impressive: A short case study showing a specific setting campaign you ran - what the ICP was, what your opening DM looked like, and what the results were
The Work Sample (What to Expect in Round 2):
If you advance, we'll send you a short work sample that mirrors the actual job
You will deliver:
- An opening LinkedIn DM (your exact words, as you'd send it)
- A 3-message follow-up sequence
- How you'd respond to 2-3 common objections
- A brief explanation of your reasoning
This shows us: Can you actually write? Do you understand B2B positioning? Can you handle objections without getting stiff or defensive?
PS - A Personal Note from Braden Ricchini, Founder
The sad truth is that most agencies treat setters like number-hitters. Send 200 DMs a day, copy-paste the templates, book whatever lands on the calendar, move on.
But I'm looking for someone who gets obsessed with the craft. Someone who studies the DMs that worked and asks "what exactly made this one convert?" Someone who can tell the difference between a lead that'll close and a lead that'll waste my hour. Someone who cares about show rates, not just book rates. Basically, I'm looking for people who are hungry.
If you're the kind of person who geeks out over sales psychology, who tracks their own reply rates obsessively, who genuinely cares whether the calls you book turn into clients or just fill the calendar, then we should definitely connect.
We're small, we're scaling fast, and you'll have a front-row seat to building a B2B sales system from scratch. No fluff, no fake promises.
— Braden
PPS: Still reading? That's the kind of attention to detail we need. Mention the word "Easter Egg" somewhere in your application for bonus points.
