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Open nowPosted 142 days ago

Digital Marketing Intern

GROW1 open role

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Surat
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 142 days ago

The posting

Growth Marketing Executive (Fresher)

🔍 Job Summary

We are looking for a Growth Marketing Executive (Fresher) to support mobile app growth through Google Ads, App Store Optimization (ASO), and AI-powered marketing tools. This role is ideal for candidates who want to build a career in app marketing, performance marketing, user acquisition, and data-driven growth. The candidate will work closely with cross-functional teams to drive app visibility, installs, and engagement while leveraging modern AI tools to improve marketing efficiency and decision-making.

🧩 Key Responsibilities

  • Assist in managing Google App Campaigns, including campaign setup, asset coordination, optimization, and performance monitoring.
  • Support App Store Optimization (ASO) activities, including keyword research, metadata updates, competitor analysis, and store listing improvements.
  • Utilize AI-powered tools for keyword research, ad copy generation, campaign insights, creative ideation, and marketing workflow optimization.
  • Monitor and analyze key performance metrics such as installs, CPI, conversion rates, retention, and campaign spend.
  • Ensure alignment between advertising creatives, messaging, and app store listings to maximize conversion rates.
  • Coordinate with Design, Content, ASO, and Data teams to execute app growth initiatives effectively.
  • Prepare weekly and monthly performance reports with actionable insights and recommendations.
  • Leverage AI-driven analytics and automation tools to identify growth opportunities and improve marketing efficiency.
  • Conduct market and competitor research using AI and traditional research methods to support user acquisition strategies.
  • Stay updated with Google Ads, Play Store policies, ASO best practices, and emerging AI technologies relevant to mobile app growth.
  • Ensure compliance with Google Ads and Play Store policy guidelines.

🎓 Requirements

  • Fresher or up to 1 year of experience in Digital Marketing, Growth Marketing, Performance Marketing, or a related field.
  • Basic understanding of digital marketing concepts, mobile applications, and online advertising platforms.
  • Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar productivity and marketing tools is preferred.
  • Strong analytical and problem-solving mindset with attention to detail.
  • Comfortable working with data, reports, and performance metrics.
  • Good communication and coordination skills.
  • Eagerness to learn app growth, performance marketing, ASO, and AI-driven marketing practices.
  • Bachelor's degree in Marketing, Business, Computer Applications, IT, or a related field is preferred.

🌟 What You'll Learn

  • Mobile App Growth & User Acquisition
  • Google Ads & Performance Marketing
  • App Store Optimization (ASO)
  • Marketing Analytics & Reporting
  • AI-Powered Marketing Workflows
  • Data-Driven Decision Making
  • Mobile Growth Strategy & Experimentation
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