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Open nowFirst seen 6 days ago

Brand Manager Marketing Soueast - Andes Motor Casa Matriz

GRUPO KAUFMANN101 open roles

Where
Pudahuel, Metropolitana, Chile
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Your applicationOpen nowBrand Manager Marketing Soueast - Andes Motor Casa MatrizGRUPO KAUFMANN · Pudahuel, Metropolitana, Chile

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on GRUPO KAUFMANN's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. GRUPO KAUFMANN postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 6 days ago

GRUPO KAUFMANN median: 2 days open

The posting

Descripción del puesto

¿De qué se trata este cargo?

Desarrollar e implementar la estrategia de Marketing de la línea de negocio asignada, siendo responsable de la planificación de medios, lanzamientos de productos, activaciones y ejecuciones comerciales, alineadas a los planes estratégicos, asegurando el cumplimiento de los objetivos del negocio en el mediano y largo plazo.

¿Cuáles serán las principales funciones?

  • Contribuir en el desarrollo del plan estratégico del área, proponiendo iniciativas y aportando análisis e información relevante para la toma de decisiones, que aseguren el posicionamiento de marca definido, manteniendo una comunicación fluida y permanente con las áreas comerciales.
  • Planificar, administrar y controlar el presupuesto, realizando seguimiento y control mensual, en base a las proyecciones y planes establecidos.
  • Supervisar aplicación y uso de las marcas y sus lineamientos, asegurando el cumplimiento de brand books, manuales y estándares corporativos.
  • Diseñar y coordinar el plan anual y mensual de campañas, lanzamientos y comunicaciones de la línea de negocio, articulando equipos internos, agencias y proveedores, para garantizar una ejecución oportuna, eficiente y alineada a la estrategia de marca.
  • Adminsitrar el plan de medios, revisando y validando contenidos y piezas comunicacionales, asegurando coherencia entre la estrategia y los mensajes, y optimizando las acciones en función de los KPI´s definidos y el desempeño en los distintos canales.
  • Gestionar convenios, alianzas estratégicas y representaciones de la marca, con el objetivo de fortalecer su visibilidad y posicionamiento en el mercado.
  • Analizar de manera continua las tendencias del mercado, (Market Share) y el comportamiento del consumidor, mediante estudios de mercado y análisis de la competencia, para así incorporar insights y acciones que impulsen el posicionamiento y diferenciación de la marca.

Requisitos

¿Qué esperamos de la persona que ocupe este rol?

  • Ingeniería Civil, Ingeniería Comercial, carrera afín.
  • De 2 a 5 años de experiencia
  • Licencia Clase B vigente (excluyente)
  • B1- Intermedio (Deseable)
  • Microsoft Office, CRM
  • Maneja de base de datos, conceptos de Marketig Digital.
  • Programación

Beneficios

  • Aguinaldos de Fiestas Patrias y Navidad.
  • Bonos (Vacaciones, invierno).
  • Beneficios Sociales y Salud.
  • Beneficio Caja Compensación
  • Beneficios educación (Bonos de escolaridad, prestamos escolares).
  • Con el 2% de tu sueldo podrás acceder al pack de Beneficios Vive Ok! ¿Qué incluye? Seguro de Salud - Beneficios de telefonía - Beneficios educación - Beneficios Calidad de Vida y mucho más!
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