The posting
Product Marketing Manager
Do you want to be part of creating a safer world? Without thinking about it, you meet us in your everyday life – at home, in transit, and at work. We are at the airport, where you commute, where you work, play and shop. Diverse in our offering, our customer outreach and in our mindset, Gunnebo Entrance Control is leading the transformation of the security business through digitalisation and connectivity for the continuous developments of smart entrance control.
If you are passionate about being part of an exciting transformation journey working with a global, multi-cultural and highly motivated organisation, this is the opportunity for you. Gunnebo Entrance Control is small enough to see your ideas come to fruition, and big enough to realise your career goals.
Role Overview
The Product Marketing Manager is responsible for planning and delivering global product marketing activities that support business growth, product adoption, and successful product launches across the Entrance Control portfolio.
This role will lead the execution of product launch programmes, develop compelling product positioning and messaging, create sales enablement materials, and ensure consistent communication of product value propositions across all markets.
This role is critical to ensuring the successful delivery of the company's product launch roadmap, supporting revenue growth, and maintaining consistent product marketing activities during the maternity leave period.
The role has one direct report – 3D Graphic Designer, who is based in Czechia..
Responsibilities
Product Launch Management
- Develop and execute global product launch plans for new products and product upgrades.
- Coordinate launch activities with Product Management, Sales, Regional Marketing teams, and external agencies.
- Create launch toolkits, sales presentations, and supporting marketing materials.
- Monitor and report on launch performance and key success metrics.
Product Marketing
- Develop product positioning, messaging, and value propositions.
- Create and maintain product literature, brochures, data sheets, and sales tools.
- Support the creation of case studies, customer success stories, and product-related content.
- Ensure product information remains accurate and aligned across all customer touchpoints.
Digital Content & Campaigns
- Manage product content across websites and digital platforms.
- Deliver product-focused email marketing, social media, and digital campaigns.
- Support lead generation and awareness-building activities for new product introductions.
- Work with creative resources to develop product imagery, videos, renderings, and other marketing assets.
Sales Enablement
- Create and maintain sales support materials.
- Provide marketing support to regional sales teams.
- Coordinate product marketing assets through the company's asset management platforms.
- Support product and sales training initiatives.
Events & Exhibitions
- Support planning and execution of key industry exhibitions and customer events.
- Develop exhibition content, product displays, and supporting promotional materials.
- Coordinate launch activities linked to major industry events.
Key Relationships
- Product Management
- Global and Regional Sales Teams
- Regional Marketing Managers
- Engineering and R&D Teams
- External Agencies and Suppliers
Requirements
Skills & Experience
Essential
- Experience in product marketing, product management, or B2B marketing.
- Proven experience managing product launches and go-to-market activities.
- Strong project management and stakeholder management skills.
- Excellent written and verbal communication skills.
- Experience developing marketing collateral and digital content.
- Ability to manage multiple projects simultaneously and deliver to deadlines.
Desirable
- Experience within manufacturing, technology, security, or industrial sectors.
- Experience supporting international markets.
- Knowledge of digital marketing and marketing automation tools.
- Experience coordinating trade shows and exhibitions.
Personal Attributes
- Highly organised and detail-oriented.
- Commercially minded with a customer-focused approach.
- Proactive and able to work independently.
- Strong collaborator with the ability to influence across functions.
- Adaptable and comfortable operating in a fast-paced environment.
Contract Details
- Contract Type: Fixed-Term Contract (Maternity Cover)
- Duration: Approximately 12 months
- Location: India, hybrid (x2 days in the office)
- Travel: Occasional international travel may be required.
About us
The Gunnebo Group is a global leader in security, offering innovative products and services to protect and control the flow of people, and to safely secure valuables. Through our businesses and customers in retail, public transport, public and commercial buildings, industrial and high-risk sites and banking, we operate worldwide through our 3,400 employees, 25 country locations and 10 production facilities. Serving customers in over 100 markets, together we create a safer world.
Gunnebo Entrance Control specialises in entrance control solutions that enable our customers with increased efficiency, safety and end-user experience. Our wide range of products are designed to create a safe environment without restricting freedom of movement, whether it is to enter the lobby of a company, a supermarket, an entertainment area, an industrial area or public transport. We shape the future of people flow management.
Diversity Statement
Gunnebo Entrance Control is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our products so unique. We welcome applications from all backgrounds and employment decisions are made without regards to race, colour, religion, origin, sexual orientation, gender identity or expression, age, disability, or any other dimension of diversity.
