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Open nowFirst seen 4 days ago

Product Marketing Specialist

Haply Robotics12 open roles

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Your applicationOpen nowProduct Marketing SpecialistHaply Robotics

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

About Haply

Haply Robotics builds the world's most precise haptic devices. Our products (Inverse3, VerseGrip, MinVerse, Haply Hub, HARP) are deployed across research labs, industrial integration projects, and production environments where the difference between "good" and "right" is measured in milliseconds and millinewtons. As robots and autonomous systems become more capable, humans still need intuitive ways to teach, guide, and supervise physical tasks. Haply builds the platform that allows people to program and train machines through touch and motion.

About the Role

As a Product Marketing Manager, you’ll shape how Haply talks about its products and the category we’re building toward. You’ll drive positioning, messaging, go-to-market materials, and product launches, translating technical depth into clear, compelling language that technical buyers can act on. You’ll also help push Haply’s brand forward across voice, tone, and visual identity.

What You’ll Do

  • Shape how we talk about our products and the category we’re building toward.
  • Drive the structure of our go-to-market motion, positioning, messaging, and the materials that carry them into the world, in close coordination with BD, who owns the parts of GTM that touch deals and partnerships directly.
  • Build sales materials that actually get used in a deal, not just filed away.
  • Translate technical depth into language a buyer can act on, without flattening what makes the work hard.
  • Keep a pulse on the market and where competitors are moving.
  • Push back on shipping positioning that’s safe but forgettable; cut scope before cutting sharpness.
  • Actively push the brand forward in what you ship—voice, tone, visual identity—not just protect it, and bring that point of view into how the brand shows up company-wide.
  • Own positioning, messaging, and launch materials across product lines.
  • Own the accuracy and credibility of how Haply is described publicly; nothing goes out that oversells or misleads a technical buyer.
  • Share ownership of brand direction, voice, tone, and visual identity alongside product and BD leadership.
  • In the first 60 days, establish a baseline for how sales materials get used in deals (or launch reach, whichever proves easier to instrument) and document the method.
  • Own margin as a pricing outcome: by month 6, propose and get sign-off on a pricing policy (tiers, discount guardrails, bundle logic) and hit a self-set margin improvement target against the current baseline, tracked deal by deal with sales.

Must Have

  • 3+ years in product marketing, ideally for a technical or hardware-adjacent product.
  • Strong writing, comfortable moving between technical and commercial audiences.
  • Experience shipping launches, from positioning through to supporting materials.
  • Bilingual French/English, with writing that reads native in both languages.
  • Experience writing for a technical audience
  • A distinctive portfolio with writing specific to the product and audience, rather than work that could describe any B2B tech company or competitor.

Nice to have

  • Comfort with design tools for decks and one-pagers.
  • Experience marketing to robotics, industrial, research, or engineering audiences.

What We’re Looking For

  • Someone who can sit with an engineer for an hour and come out with a sentence a customer will actually read.
  • Has delayed a launch or cut scope because the story wasn’t sharp yet, not because the product wasn’t ready.
  • Comfortable owning a launch calendar end to end, and rewrites their own draft before anyone asks, because good enough isn’t the same as right.
  • Background at a technical B2B company selling to engineers or technical buyers.

Our Product

Discover our products.

READ

Why Join Us

  • Shape how Haply’s products and the category we’re building toward are presented to the world.
  • Own positioning, messaging, and launch materials across product lines.
  • Work closely with product, BD, and technical teams to turn technical depth into messaging buyers can act on.
  • Have a direct impact on Haply’s brand direction, voice, tone, and visual identity.
  • Help shape pricing strategy and how products go to market.

Perks

A full-time position Attractive salary package.

Trainings

12 days / year, including 6 of your choice.

Sport Activity

Play any sport with colleagues, the bill is covered.

Eat & Drink

Fruit, coffee and snacks provided.

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