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Open nowPosted 183 days ago

Trade Marketing Manager

Hayleys91 open roles

Where
Sri Lanka
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Your applicationOpen nowTrade Marketing ManagerHayleys · Sri Lanka

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. Hayleys postings stay open a median of 13 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 183 days ago

Hayleys median: 13 days open

The posting

Job Description

Trade Marketing Manager

Job Responsibilities:

  • Develop and lead the overall trade marketing strategy in line with business and brand objectives
  • Own the annual trade marketing calendar including promotions, seasonal events, category activations, and supplier-led campaigns
  • Lead end-to-end planning and execution of in-store promotions, price-offs, bundles, and thematic campaigns
  • Ensure strong in-store visibility through effective use of POSM, displays, store zoning, and layouts
  • Collaborate with buying and category teams to co-create joint business plans and promotional strategies
  • Manage supplier-funded marketing initiatives and ensure ROI on trade investments
  • Analyse sales uplift, ROI, promotion effectiveness, and store compliance
  • Tracks spend across campaigns and suppliers

Candidate Profile:

  • Bachelor’s degree in Marketing, Business Management, or a related field
  • 5 years of experience in trade marketing, retail marketing, or FMCG, with at least 2 years in a senior or managerial role
  • Strong understanding of supermarket operations, categories, and shopper behaviour
  • Strong commercial and analytical mindset
  • Excellent planning, negotiation, and communication skills
  • Ability to manage multiple priorities in a fast-paced retail environment
  • High attention to detail and execution excellence

If you think you have what it takes to be successful in this challenging role, please click on Apply Now. An attractive remuneration is on offer for the right candidate.

Hayleys is an Equal Opportunity Employer.

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