Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 36 days ago

Product Marketing Manager

Hearst Health31 open roles

Where
Tampa, FL, United States
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowProduct Marketing ManagerHearst Health · Tampa, FL, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Hearst Health's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Hearst Health postings stay open a median of 3 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.0%30 days
This job: posted 36 days ago

Hearst Health median: 3 days open

The posting

Job Description

The Product Marketing Manager will support product launches, create messaging and content, enable sales teams, gather customer insights, and help drive awareness, engagement, and growth across the customer lifecycle. This creative, customer-focused, and results-driven Product Marketing Manager will shape compelling positioning, messaging and go to market materials for our healthcare technology solutions. This role will partner closely with Product, Sales, Customer Experience, and Marketing teams, translating product capabilities into compelling clear value stories for health plans, PBM’s, TPA’s and other healthcare stakeholders.

Position Responsibilities:

Product Positioning & Messaging

  • Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
  • Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
  • Ensure consistency of messaging across marketing, sales, and customer communications.

Go-to-Market Execution

  • Support planning and execution of product launches, feature releases, and enhancements.
  • Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
  • Develop launch assets and communications.

Content Development

  • Partner with content and creative teams to produce engaging customer-facing materials.

Sales Enablement

  • Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
  • Translate technical and operational details into concise, audience specific messaging for executives, clinical teams, operations leaders and sales teams.
  • Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.
  • Equip sales and customer facing teams with practical messaging, objection handling, and proof points

Customer & Market Insights

  • Partner with product management to understand roadmap priorities, product functionality, customer needs and market trends.
  • Gather and synthesize customer feedback to identify opportunities and challenges.
  • Monitor competitors and industry trends to support positioning and product strategy.

Customer Adoption & Engagement

  • Support go-to-market planning for product launches, enhancements, and strategic campaigns.
  • Collaborate with Customer Experience to support onboarding and feature adoption efforts.
  • Help identify opportunities for customer expansion and retention.

Performance Analysis

  • Maintain consistency across product marketing materials to ensure alignment with MHK brand voice and business priorities.
  • Track product marketing performance and campaign effectiveness.
  • Measure launch outcomes, adoption metrics, engagement, and pipeline contribution.
  • Provide recommendations based on data and customer insights.

Position Requirements:

  • 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
  • Strong written and verbal communication skills.
  • Ability to simplify technical concepts into customer-focused messaging.
  • Experience working cross-functionally with multiple stakeholders.
  • Strong organizational and project management skills.
  • Healthcare technology experience.
  • Ability to collaborate Hybrid at least three (3) days per week in our Tampa office.

Preferred

  • Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
  • Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
  • Experience supporting product launches and sales enablement initiatives.
  • Basic knowledge of customer journey mapping and buyer personas.

Education Requirement:

  • Bachelor's degree in Marketing, Communications, Business, or related field.

At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.

Benefits Snapshot:

  • Medical, vision, and dental plans for full time employees
  • 401(k) offered with a generous match
  • Benefits begin on first day of the month following employment
  • Exercise/Health Club reimbursement opportunity
  • Monthly dependent care reimbursement opportunity
  • Short Term and Long Term disability
  • Basic Term Life and AD&D Insurance
  • Generous Paid Time Off and Holiday Pay

EQUAL OPPORTUNITY EMPLOYER - VETERANS/DISABLED. Always be aware of Recruitment Fraud

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Hearst Health's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Hearst Health's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Hearst Health's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.