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Open nowPosted 7 days agoWe saw it 54 min after it went up

Regional Trade & Live Marketing Manager APAC

hemro21 open roles

Where
Shanghai, China
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Your applicationOpen nowRegional Trade & Live Marketing Manager APAChemro · Shanghai, China

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. hemro postings stay open a median of 19 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 7 days ago

hemro median: 19 days open

The posting

Deine Aufgaben

As Regional Trade & Live Marketing Manager APAC, you translate Hemro's global trade and live marketing strategy, set at HQ in Zürich, into growth across Asia-Pacific, one of the fastest-growing specialty coffee regions in the world. From Shanghai, you turn every trade activation and event in your region into a growth opportunity, combining creativity, performance and collaboration with our teams, distribution partners and direct-to-consumer channels. Professional and Home are both in your scope.

What you will do

Trade Marketing

  • Translate the global trade marketing strategy into regional plans tailored to market and channel needs, driving strong sell-in and sell-out performance.
  • Roll out and adapt HQ's omnichannel toolkits and trade programmes in the region, from POS materials to digital trade assets, ensuring consistent brand execution.
  • Plan and run regional trade and performance marketing campaigns across D2C and partner channels, with clear KPIs and optimisation for measurable business impact.
  • Lead joint annual regional planning with key stakeholders.
  • Support partners with tools, training and tailored marketing support to accelerate market success.

Live Marketing (Events)

  • Own the regional live marketing calendar within the global framework set by HQ.
  • Deliver Hemro's presence at selected trade shows in the region end to end, from concept and agency briefing to on-site delivery and post-event amplification.
  • Plan and deliver Hemro Owned Events in the region.
  • Collaborate with selected distributors to run trade shows and coffee festivals according to the toolkit.

Cross-functional collaboration & insights

  • Work closely with regional Sales, Product, Brand, Digital and eCommerce teams so every activation aligns with commercial goals and brand positioning.
  • Feed market, competitor and event insights back to HQ to shape the global strategy and toolkits.
  • Report KPIs per activity and manage your regional budget, agencies and suppliers.

Dein Profil

  • 5+ years in trade marketing, channel or retail marketing, or event marketing, ideally in specialty coffee, premium appliances, hospitality equipment or consumer durables.
  • Proven experience running campaigns with distributors or retailers across more than one APAC market.
  • Ideally, experience translating campaigns developed in Western markets and making them work in APAC, with a strong focus on China, Japan and Korea.
  • Solid understanding of digital and social commerce in APAC, including China.
  • Hands-on event management from concept to execution, including trade-show booths and owned formats.
  • Commercial mindset: you think in sell-in, sell-out and ROI, not just reach.
  • Fluent English and Mandarin are required; any other language is a plus.
  • Comfortable working across time zones with a Swiss HQ and a regionally distributed team.
  • A genuine interest in coffee; barista or SCA experience is a bonus.

Unser Angebot für dich

  • A newly created role with real ownership of a high-growth region and direct impact on revenue.
  • A small, international team with short decision paths to HQ, Sales and Marketing leadership.
  • Work with the leading brands in coffee grinding and a global specialty coffee community.
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