The posting
About HOLY
- HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
- Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
- From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
- We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).
About the Position
Creative excellence is a pillar of our strong HOLY brand, beloved by thousands of HOLY Squad members. Our in-house Creative Studio sits at the heart of that, a cross-disciplinary team of designers, writers, and videographers working together to produce work that builds the brand and drives performance. Their output reaches thousands of new customers every month, converting them into true brand enthusiasts across channels and regions.
We're looking for a Senior UI/UX Designer to join our Creative Studio as the primary design owner of the HOLY Shop. You'll be responsible for the customer journey and design quality across our entire Shop, from homepage to checkout, across four markets. That means building and governing the design system that makes us scalable, designing the experiences that convert visitors into Squad members, writing the specs our external dev agency builds from, and QA-ing their output before anything goes live. Working as a dedicated partner to the Shop team, you are the bridge between HOLY's creative vision and how it actually performs in market, and this is your chance to shape that from the ground up.
Responsibilities:
- Design system ownership: Build, govern, and scale HOLY's Figma component library – the foundation for visual consistency, speed, and on-brand execution across the Shop.
- Brand storytelling: Lead the optimization of HOLY's highest-impact pages as part of the roadmap; translating brand narrative into experiences that educate and convert.
- Design handoff and QA: Write precise, documented design specs that external developers can build from without guesswork. QA their output in staging to catch responsive and visual regressions before every deploy.
- Mobile-first design: Design and specify responsive experiences across all breakpoints, with mobile as the primary canvas for ~89% of traffic. Define interaction states, edge cases, and layout behavior for all screen sizes.
- Conversion and upsell mechanics: Design upsell and conversion mechanics (such as our Mix & Match bundle builder, cart and checkout upsell, and freebie incentive pages) in close collaboration with the CRO Manager.
- Campaign landing pages: Deliver new pages at pace for flavor and product category launches, balancing velocity with design system consistency.
- A/B testing and data literacy: Contribute to test hypotheses across all design work and use analytics (GA4/Shopify) to interpret results and inform future design decisions.
- Cross-functional partnership: Act as the bridge between the Creative Studio and the Shop team, co-owning how the HOLY brand comes to life on the Shop, and collaborating closely with a Senior Graphic Designer, external devs, CRM, and the CRO Manager.
About You
- UI/UX expertise: 5-8 years designing for conversion-driven D2C or e-commerce brands, with a strong mobile-first portfolio. Deep familiarity with core page types – product detail, collection, cart, checkout, navigation, and loyalty flows. Track record of improving CVR, AOV, or RPS.
- Technical UX fluency: Able to read (not write) HTML, CSS, and Liquid. Understands Shopify theme architecture and metaobject concepts well enough to spec realistically, perform light theme-editor tweaks, and have productive conversations with developers.
- Figma expertise: Advanced command of components, variants, auto-layout, prototyping, and tokens. Has built or governed a component library at scale and knows how to implement and enforce adoption across a team.
- UI design sensibility: Able to interpret and apply HOLY's brand guidelines and creative direction to Shop UI, translating vision from the Creative Studio into on-brand execution. Secondary to UX, but important for maintaining visual consistency across all of HOLY's channels.
- Senior-level ownership: Self-directed, proactive, and detail-oriented. Drives work end-to-end without hand-holding, holds standards, and raises the bar rather than waiting to be pushed.
- Nice to have: Experience with A/B testing, motion and interaction design, accessibility (WCAG), Shopify-specific design, analytics literacy (Google Analytics 4 and Shopify), and AI tools.
- Language: English working proficiency required; German is a plus.
Please include a portfolio with your application demonstrating your relevant UX and design experience.
Our Offering
In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:
- A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
- Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
- Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
- Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
- Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
- Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
- Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
- How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, 63€ public transport subsidy, and biannual 360° feedback tied to your compensation.
Find out more about HOLY and our team on our careers page.
The Process
As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.
- Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
- Hiring Manager interview with Bella, our Creative Studio Lead: We will dive a bit deeper into your experience and details of the role.
- Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
- Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
- Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting withMatze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
Typically his process should take around 2 weeks.
Any questions or concerns?
If you have any questions or feedback, please send an email to [email protected].
