The posting
About HOLY
- HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
- Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
- From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
- We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).
About the Position
HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany, becoming Europe's fastest-growing soft drink brand in retail. What started as a venture development project has rapidly become one of our most important growth drivers — with expanding distribution, increasing shelf presence and growing activation complexity.
As we continue to scale, we are now looking for a Trade Marketing Lead to take ownership of HOLY's trade marketing function. As retail becomes more complex, this role ensures that our growing presence in stores translates into consistent commercial performance. Leading the Trade Marketing and Retail Campaign setup, you will build the structures, processes and standards that enable HOLY to execute at scale and continuously improve retail performance, staring across DACH.
This is a highly impactful role with direct influence on HOLY’s retail success, with the opportunity to shape how trade marketing evolves as the business continues to grow.
Responsibilities
- Trade Marketing Strategy & Team Leadership: Define and evolve HOLY's trade marketing strategy starting with DACH and translate company priorities into a clear team roadmap. Lead and develop our best-in-class Trade Marketing and Retail Campaigns team, coaching for ownership, accountability and execution excellence.
- Retail Activation & POS Excellence: Ensure best-in-class execution of retail activations across all key customers, from displays and assortments to retailer-specific initiatives. Set clear standards and continuously raise the bar for in-store execution quality.
- Commercial Performance & Impact Ownership: Drive team performance against key retail KPIs such as rotation, display ROI and distribution impact. Translate performance insights into clear priorities and actions that improve commercial outcomes.
- Process, Structure & Scaling the Function: Build and implement scalable structures, processes and playbooks that enable efficient planning and execution across the team. Develop trade marketing into a high-performing function that can scale across markets.
- Cross-Functional Leadership & Alignment: Act as the central interface between Sales, Field Sales, Marketing and Operations, aligning stakeholders and enabling the team to execute effectively across all retail initiatives.
About You
- Strong Trade Marketing expertise: 4+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand. Experience in leading and developing teams.
- Retail & POS understanding: You deeply understand LEH retail mechanics, promotions and POS systems, and know how in-store activations translate into rotation and sell-out performance.
- Structured project leader: You are highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales and Operations.
- Commercially driven mindset: You think in terms of rotation, distribution and ROI, and are comfortable using data to evaluate and improve retail activations.
- Hands-on builder: You enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail.
- Collaborative team player: You communicate clearly, challenge ideas constructively and thrive in a high-performance, cross-functional team.
- Language & tools: Fluent in German and English, comfortable working with tools such as Canva, Notion and Slack.
Our Offering
In today's job market, A-players have many options to choose from. As part of our offer, we prioritize providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:
- A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling.
- Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market.
- Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
- Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
- Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
- Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more.
- Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale.
- How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.
Find out more about HOLY and our team on our careers page.
The Process
As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.
- Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position, and see if our expectations match.
- Peer interview with Ben, our Director of Retail: We will dive a bit deeper into your experience and details of the role.
- Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
- Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
- Founders interview: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
Typically this process should take around 2 weeks.
Any questions or concerns?
If you have any questions or feedback, please send an email to [email protected].
