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Open nowPosted 2 days ago

Digital Marketing Executive

HR SG PTE. LTD.

Pay
SGD 3,000 – SGD 4,500 a month
Where
Central, Singapore
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Your applicationOpen nowDigital Marketing ExecutiveHR SG PTE. LTD. · Central, Singapore

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The clock on this job

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13.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.7%30 days
  6. 58.7%60 days
This job: posted 2 days ago

The posting

Company Overview

Our client is an established signage company providing signage solutions to corporate clients across Singapore. As the business expands, they are looking for a Digital Marketing Executive to strengthen their online presence, attract new customers, and support business growth.

Role Overview

You will manage digital marketing activities across social media, email, and the company website to build brand awareness and generate qualified leads. This role combines content creation, website updates, and campaign optimisation to reach potential customers and encourage enquiries.

Key Responsibilities

Social Media & Lead Generation

  • Plan and execute marketing campaigns across Facebook, Instagram, TikTok, and LinkedIn.
  • Create and schedule engaging content, including project showcases, promotional visuals, and short videos.
  • Maintain a content calendar and consistent brand messaging across digital channels.
  • Coordinate with the sales team to align campaigns with target customers and track leads generated.

Email Marketing

  • Develop and manage email campaigns to introduce services, showcase completed projects, and nurture potential customers.
  • Write email copy, prepare layouts, and maintain organised contact lists.
  • Segment audiences and review open rates, click-through rates, and enquiries to improve campaign effectiveness.

Website & Online Visibility

  • Update website content, including service descriptions, project portfolios, images, and enquiry forms.
  • Create and refresh landing pages to support campaigns and encourage customer enquiries.
  • Apply basic search engine optimisation (SEO) practices to improve website visibility.
  • Monitor website traffic and user engagement, and recommend improvements to content and navigation.
  • Coordinate with external website vendors when technical support or larger updates are required.

Campaign Performance

  • Track digital marketing results, including reach, engagement, website visits, and lead conversions.
  • Prepare regular performance reports and recommend practical improvements.
  • Research competitor activities, customer needs, and relevant digital marketing trends.

Requirements

  • Relevant experience in digital marketing, social media management, email marketing, or a similar role.
  • Familiarity with Facebook, Instagram, TikTok, and LinkedIn for business marketing.
  • Experience using email marketing platforms to create campaigns and review results.
  • Basic knowledge of website content management systems, such as WordPress, and SEO principles.
  • Familiarity with Google Analytics or similar tools for tracking website and campaign performance.
  • Strong copywriting skills and basic proficiency in design and video editing tools such as Canva or CapCut.
  • Organised, proactive, and able to manage multiple tasks and deadlines.
  • Experience in B2B marketing, signage, printing, or related industries would be an advantage.

Working Hours:

  • Monday–Friday, 9am–6pm; Saturday, 9am–1pm when required.

Only shortlisted candidates will be contacted.

This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to recruitSG’s PDPA and e2i’s PDPA.

Posting text belongs to the employer. Removal requests: contact us.

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