Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 17 hours ago

Director of Commercial Marketing

iFIT27 open roles

Where
US
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Commercial MarketingiFIT · US

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on iFIT's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. iFIT postings stay open a median of 50 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 17 hours ago

iFIT median: 50 days open

The posting

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Commercial Marketing based in the United States.

The Director of Commercial Marketing will lead marketing strategy and execution across a portfolio of commercial fitness brands, supporting customers ranging from major fitness facilities and institutions to luxury hotels, resorts, and boutique Pilates studios. This role combines strategic leadership with hands-on execution, connecting marketing initiatives directly to commercial pipeline growth and revenue outcomes. A key priority will be expanding the business in luxury hospitality by building market credibility, developing flagship partnerships, and creating compelling customer success stories. The successful candidate will also strengthen brand positioning, equip sales teams with effective tools, and support the growth of connected fitness subscriptions. Working closely with commercial sales leaders, creative teams, and external agencies, you will build scalable marketing programs across multiple sales channels. This fully remote opportunity is suited to an experienced B2B marketing leader who enjoys balancing strategic planning, team development, and practical execution.

Accountabilities:

  • Develop segment-specific positioning, messaging, and go-to-market strategies for commercial fitness brands, maintaining established brand standards and collaborating with creative leadership on visual identity and marketing assets.
  • Partner with commercial sales leaders to establish marketing priorities, budgets, target accounts, and campaigns that contribute to pipeline generation and revenue growth.
  • Build and execute a hospitality marketing strategy targeting luxury hotels, resorts, spas, and high-end residential properties through flagship installations, case studies, design-industry partnerships, and experiential events.
  • Strengthen commercial credibility for fitness brands by developing customer testimonials, reference programs, success stories, referral initiatives, and co-marketing opportunities.
  • Own and continuously improve the commercial sales toolkit, including presentations, brochures, product specifications, proposals, ROI models, total-cost-of-ownership tools, competitive battlecards, and onboarding materials.
  • Support demand generation through account-based marketing, LinkedIn campaigns, website conversion initiatives, paid media, lead nurturing, and targeted programs for Pilates studio founders.
  • Work with sales operations to improve lead capture, routing, follow-up, and reporting, measuring lead sources, conversion rates, cost per lead, and marketing's contribution to pipeline.
  • Lead commercial trade show and event strategy, coordinating execution with internal teams and managing external agencies supporting social media, public relations, and industry communications.
  • Position connected fitness equipment and digital content as differentiators, supporting subscription sales to gyms, universities, corporations, hotels, and other commercial customers.
  • Own the Freemotion brand and help establish NordicTrack's credibility in commercial markets, particularly Pilates, through premium installations, partnerships, and customer evidence.
  • Lead and develop the marketing team, prioritize the work of an embedded designer in collaboration with creative leadership, and determine the most effective balance of internal and agency resources.
  • Implement AI-enabled workflows for sales materials, copywriting, localization, and account-specific content, ensuring quality, accuracy, brand consistency, data privacy, and compliance with intellectual property policies.
  • Manage the commercial marketing budget, oversee vendors and agency relationships, and report performance and recommendations to marketing and commercial leadership.
  • Establish clear processes for sales requests, launch planning, project prioritization, and asset delivery to improve speed, consistency, and collaboration.
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 8 years of marketing experience, including 4 or more years in B2B or commercial marketing for physical products, such as fitness equipment, hospitality supplies, or comparable industries.
  • At least 3 years of experience marketing to hospitality buyers, including hotel and resort owners or operators, hotel brands, spas, or hospitality design firms, with evidence of contributing to business wins.
  • Proven experience partnering with quota-carrying sales teams and demonstrating measurable impact on pipeline or revenue.
  • Experience supporting multiple sales motions, such as account-based or dealer-led sales alongside relationship-driven selling or high-volume lead generation.
  • Working knowledge of digital demand generation, including landing pages, lead nurturing, paid media, conversion optimization, and cost-per-lead measurement.
  • Experience testing new marketing channels, conducting customer discovery, or launching and scaling lead-generation pilots.
  • Demonstrated use of AI tools in marketing production, including examples of workflows developed and quality-control processes implemented.
  • Hands-on experience with CRM and marketing automation platforms.
  • Experience planning trade shows, commercial events, and experiential marketing initiatives.
  • Ability to create sales materials and compelling copy, as well as brief and direct designers, creative teams, and external agencies.
  • Experience managing people, agency partners, vendors, and marketing budgets.
  • Willingness to travel up to 20% of the time, including internationally.
  • Authorization to work in the United States without employer sponsorship.
  • Established relationships with hotel brands, hospitality management companies, or hospitality design firms.
  • Experience marketing to gym chains, fitness franchises, universities, corporate fitness programs, or other commercial fitness facilities.
  • Experience repositioning a consumer brand for premium, professional, or commercial markets.
  • Background in Pilates, boutique fitness, or related wellness categories.
  • Experience working for a business that serves both consumer and commercial markets, collaborating with consumer brand teams.
  • Familiarity with B2B software, digital subscriptions, or connected-content business models.
  • International or multi-region marketing experience, particularly in Europe.
  • Strong ownership, concise communication, and the ability to work effectively within a matrixed organization.
  • Salary: $155,000–$165,000 USD per year.
  • Remote work: Fully remote position open to eligible candidates across the United States, subject to state-specific hiring availability.
  • Professional impact: Opportunity to shape commercial marketing strategy across established fitness brands and multiple business segments.
  • Leadership opportunities: Lead and develop a marketing team while influencing agency partnerships, resource allocation, and future team growth.
  • Cross-functional collaboration: Work closely with commercial sales leadership, creative teams, and external partners.
  • Innovation: Build AI-enabled marketing workflows and contribute to the growth of connected fitness subscriptions.
  • Travel: Opportunity to participate in commercial events, hospitality initiatives, and international activities, with travel of up to 20%.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against iFIT's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on iFIT's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    iFIT's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.