Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 37 hours agoWe saw it 117 min after it went up

VP, Subscription Product

iFIT25 open roles

Pay
$200,000 – $225,000 a year
Where
Remote
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowVP, Subscription ProductiFIT · Remote

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on iFIT's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. iFIT postings stay open a median of 35 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.1%14 days
  5. 34.0%30 days
This job: posted 37 hours ago

iFIT median: 35 days open

The posting

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

ABOUT THE ROLE

iFIT is building its next generation subscription product, and VP, Subscription Product is the leader who sets its direction. You own the product vision, the differentiation thesis, and the AI and personalization philosophy.

You report to the Chief Subscription Officer. You partner with the CSO on where the vision product roadmap. You work as a peer with Design, Engineering, Marketing, Retention, Content, and Analytics leaders, who operate as first class members of the model.

WHAT YOU WILL OWN

  • Product vision and differentiation. Set and defend the product vision, the member experience vision, and the defensibility thesis. Make the final call on the AI and personalization philosophy.
  • Product prioritization/Roadmap. Set the quarterly percentage split across Core, Growth, and Partner work with the CSO investment lens and Engineering capacity reality. Set the platform and tech debt percentage, which Engineering defines and spends.
  • Product strategy. Decide product strategy across domains and review domain roadmaps, PRDs, and the single backlog (one queue, three lanes) for coherence.
  • Monetization innovation. Own the concept pipeline for new revenue ideas. Build the business case, make a clear recommendation, and drive the CSO to a decision on pricing, plans, packaging, and investment.
  • Innovation pipeline. Own future state concepts and the innovation pipeline, in consultation with Design, Engineering, and Analytics.
  • Product leadership. Lead and develop the Core Product Leader, Growth Product Leader, and Partner Product Leader. Hold each accountable for outcomes: engagement for Core, funnel for Growth, and partner experiences for Partner.

HOW YOU DECIDE

  • Decides - Product vision, member experience vision, AI and personalization philosophy, differentiation thesis, innovation pipeline, product strategy, and the quarterly capacity split.
  • Consulted on - Pricing, plans and packaging, investment decisions, domain roadmaps, retention strategy, content strategy, and acquisition strategy.
  • Informed on - Commercial partner negotiations, partner sales, paid acquisition, and brand and campaigns.
  • Does not own - The subscription P&L, pricing, or commercial deals, Architecture and delivery, The retention number, The experiment gate,

OPERATING RHYTHM

  • Quarterly planning: set the capacity split with the CSO and Engineering, with Analytics arriving with the insights agenda.
  • Ongoing: review domain roadmaps and resolve cross domain conflicts, then communicate decisions directly and in public.
  • Regular readouts to the CSO and executive team on product outcomes, bets, and tradeoffs.

WHAT SUCCESS LOOKS LIKE

  • Substantial revenue and subscriber growth.
  • Best in class engagement and retention results.
  • Efficient marketing funnel driven by the product.
  • Building the #1 app in Fitness
  • Three domain leaders who own their slices and escalate only when they should.

WHAT YOU BRING

  • 12 or more years in product, with 5 or more years leading product leaders at a consumer subscription, mobile, or connected fitness company.
  • Proven record of setting product vision and turning it into a prioritized portfolio with real tradeoffs.
  • Deep fluency in subscription economics: conversion, retention, LTV, CAC, and pricing and packaging.
  • Hands on experience shaping an AI and personalization strategy for consumers.
  • Comfort making direct decisions and holding the tiebreaker without losing partnership with Design, Engineering, and Marketing.
  • Experience running experimentation programs with an analytics gate.
  • Executive presence and the ability to present to the CEO and board.

NICE TO HAVE

  • Experience in fitness, health, wellness, or content driven products.
  • Experience with partner ecosystems, integrations, and platform products.
  • Experience scaling a product organization through a reorganization or operating model change.

DISCLAIMER

Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.

Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.

Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.

Pay Range:

$200,000—$225,000 USD

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against iFIT's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on iFIT's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    iFIT's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.