The posting
Job Description
At Hotel Indigo®, we believe every neighborhood has a story worth discovering. As part of IHG Hotels & Resorts, Hotel Indigo properties are inspired by the local culture, people, and experiences that make each destination unique.
Located on the vibrant shores of Seminyak, Hotel Indigo Bali Seminyak Beach blends contemporary luxury with authentic Balinese charm. With 289 beautifully designed rooms, suites, and villas, award-winning dining experiences, and direct beachfront access, we continue to redefine lifestyle hospitality while delivering exceptional guest experiences in one of Bali's most sought-after destinations.
What is the job?
We are looking for a creative, strategic, results-driven Director of Marketing & Communications to lead the hotel's marketing, brand positioning, and communications.
In this role, you will oversee the planning, development, and execution of integrated marketing and communication strategies, ensuring that all internal and external activities support the hotel's business objectives and strengthen its image and positioning in the market.
Reporting directly to the Director of Sales & Marketing, you will lead the hotel's public relations, brand communications, marketing campaigns, and key partnerships, while supporting events, CSR, sustainability, and day-to-day hotel operations.
Your day-to-day
- Lead the development and implementation of the hotel's annual marketing and communications plan, ensuring alignment with the property's short- and long-term business objectives.
- Plan, develop, and execute integrated marketing campaigns and communication initiatives across relevant channels to build awareness, engagement, and consideration for the hotel.
- Oversee public relations activities and media relations to maintain strong awareness of the hotel in local, national, regional, and international markets.
- Develop press releases, media pitches, and story angles in collaboration with relevant department heads, regional teams, corporate communications, and external agencies.
- Act as the hotel's spokesperson when appropriate and ensure media engagement is managed in line with IHG and Hotel Indigo brand guidelines.
- Build and maintain strong relationships with media, tourism organizations, convention bureaus, local hotel associations, government tourism offices, airlines, travel agents, tour operators, and other relevant partners.
- Identify and secure opportunities for media exposure, partnerships, hotel-sponsored events, and other initiatives that support the hotel's positioning and business goals.
- Monitor competitor hotel activities, market developments, and industry trends, and recommend relevant marketing and communication initiatives.
- Collaborate with operational departments on hotel events, CSR, sustainability, and day-to-day activities to ensure consistent communication and effective execution.
- Lead, coach, and develop the marketing team by setting clear objectives, assigning responsibilities, providing regular feedback, and identifying training and development needs.
- Prepare and manage the annual marketing and communications expense budget, monitor expenditure, participate in monthly forecasting, and take corrective action where required.
What we need from you
- Five or more years of experience in a hospitality or hotel sales and marketing environment, with direct supervisory experience managing a marketing team.
- Demonstrated ability to lead marketing and communications activities and interact effectively with guests, colleagues, media, business partners, and other third parties.
- Strong understanding of hotel marketing, public relations, brand positioning, and the local business environment and market trends.
- Excellent written and verbal communication skills, including the ability to prepare engaging content and communicate effectively with different audiences.
- Strong interpersonal, presentation, problem-solving, organizational, and negotiation skills.
- Proven ability to lead, motivate, coach, and develop team members while managing multiple priorities and deadlines.
- Strong budget management, planning, and analytical skills, with the ability to evaluate results and recommend appropriate actions.
- Excellent English communication skills, both written and verbal, with the ability to communicate effectively with international stakeholders.
What We Offer
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work-life, including a full uniform, impressive room discounts, and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our wellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
So, join us and you’ll become part of our ever-growing global family.
